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Rundum-Betreuung",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1315399096,"UTC","+00:00","2011-09-07T12:38:16+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/lg-electronics-social-media-rundum-betreuung",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","LG Electronics Social Media Rundum-Betreuung | Liechtenecker UX Design 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Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","99","apps","/tag/apps",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"325","design","/tag/design",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"604","html5","/tag/html5",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"918","Online-PR","/tag/online-pr",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"1177","Social Media","/tag/social-media",{"__typename":159,"processed":160,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>Der Auftrag\u003Cspan class=\"Apple-style-span\" style=\"font-size: 13px; font-weight: normal;\"> \u003C/span>\u003C/h3>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png?itok=VBlS_UGX\" data-rel=\"lightbox-gallery-LvGbWspr\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv title=\"LGWelcome\" data-entity-type=\"media\" data-entity-uuid=\"b574f3fd-d0e9-4f6c-9457-9e72992d6f87\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=tIOnhFbG 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=EEQ6HnPO 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"755\" height=\"1839\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=QD5ROORF 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=jEk1W9eA 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"755\" height=\"1839\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=vWqA4Wtg 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=DVK_h_Wn 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"1815\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=pJ4_lLPI 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=PzcKZHHs 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"1169\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=hzgbQ5Bk 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=SkyD61yz 2x\" type=\"image/webp\" width=\"755\" height=\"1839\">\n                  \u003Cimg loading=\"lazy\" width=\"755\" height=\"1839\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.jpg?itok=SkyD61yz\" alt title=\"LGWelcome\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>LG Electronics, einer der führenden Elektronikanbieter in Österreich, will mit Kunden intensiver in Dialog treten. Für diesen Zweck bietet sich Social Media sehr gut an. Darum schrieb LG den Etat aus, den wir uns holen konnten.\u003Cbr>\n\u003C/p>\n\u003Ch3>Die Umsetzung\u003C/h3>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2011/09/LGcinema3d1-1.png?itok=6LTIOkfx\" data-rel=\"lightbox-gallery-LvGbWspr\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv title=\"LGcinema3d\" data-entity-type=\"media\" data-entity-uuid=\"b574f3fd-d0e9-4f6c-9457-9e72992d6f87\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=tIOnhFbG 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=EEQ6HnPO 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"755\" height=\"1839\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=QD5ROORF 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=jEk1W9eA 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"755\" height=\"1839\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=vWqA4Wtg 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=DVK_h_Wn 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"1815\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=pJ4_lLPI 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=PzcKZHHs 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"1169\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=hzgbQ5Bk 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.webp?itok=SkyD61yz 2x\" type=\"image/webp\" width=\"755\" height=\"1839\">\n                  \u003Cimg loading=\"lazy\" width=\"755\" height=\"1839\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/LGWelcome1-1.png.jpg?itok=SkyD61yz\" alt title=\"LGcinema3d\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Nach einer ausgiebigen Konzeptionsphase wurde die österreichische Fanpage, die bereits bestand einem Facelift unterzogen sowie eine extra Fanpage für die Schweiz erstellt. Der Fokus bei den beiden Fanpages liegt darin, die Kundenbindung zu erhöhen, Feedbacks einzuholen und mittels eigener interaktiver Kampagnen User zu Markenbotschaftern zu machen.\u003Cbr>\nAuch der Youtube Account wurde aufgesetzt, gebrandet und wird regelmäßig mit Videos befüllt.\u003Cbr>\nMittlerweile hatten wir schon einige Kampagnenschwerpunkte hinter uns gebracht. Zum Start im Februar gab es eine Aktion zum Launch des ersten Dual Core Handys am Markt, das LG Optimus 2X. Mittels Facebook Applikation konnte man Freunde einladen teilzunehmen. Ziel war es unsere Fans einem Speedtest zu unterziehen. Wenn es um das schnellste Handy am Markt ging, wie schnell lässt sich dann unsere Fananzahl verdoppeln. Das Ergebnis: Sehr schnell. Innerhalb von 2 Tagen konnten wir die Fananzahl auf der österreichischen Fanpage von unter 2.500 Fans auf über 6.000 steigern.\u003Cbr>\nMit immer wieder neuen Aktionen und Kampagnen sowie regelmäßiger Kommunikation sind wir mit der Anzahl der Fans und noch wichtiger mit der Anzahl der Interaktionen ständig am wachsen und haben die Zahlen vom Start weit hinter uns gelassen.\u003Cbr>\nIm Rahmen des Cinema 3D Schwerpunktes von LG haben wir des weiteren die Microsite auch auf Facebook gebracht und im Rahmen der dazu passenden Roadshow, die Tourdaten besser erlebbar gemacht, als mir reinen Facebook-Events.\u003Cbr>\n\u003Cbr>\nUnsere Betreuung beschränkt sich jedoch nicht nur auf Facebook und Youtube. Wir haben wir LG auch wertvolle Bloggerrelations aufgebaut. Ausgewählte Blogger bekommen Testgeräte, um diese dann in ihren Blogbeiträgen zu bewerten, werden über Produktnews exklusiv informiert und werden zu speziellen Events von uns eingeladen und vor Ort betreut.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"LG Electronics Social Media Rundum-Betreuung - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Der Auftrag  LG Electronics, einer der führenden Elektronikanbieter in Österreich, will mit Kunden intensiver in Dialog treten. Für diesen Zweck bietet sich Social Media sehr gut an. Darum schrieb LG den Etat aus, den wir uns holen konnten. Die Umsetzung Nach einer ausgiebigen Konzeptionsphase wurde die österreichische Fanpage, die bereits bestand einem Facelift unterzogen sowie […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2011-09-07T14:38:16+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://liechtenecker.at/wp-content/uploads/2011/09/LGWelcome1-1-420x1024.png\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"2 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://liechtenecker.at/wp-content/uploads/2011/09/LGWelcome1-1.png\",\"width\":755,\"height\":1839},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/#webpage\",\"url\":\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/\",\"name\":\"LG Electronics Social Media Rundum-Betreuung - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/#primaryimage\"},\"datePublished\":\"2011-09-07T14:38:16+00:00\",\"dateModified\":\"2011-09-07T14:38:16+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/lg-electronics-social-media-rundum-betreuung/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":163,"id":164,"myRole":165,"name":166,"nickname":167},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":169},[170,188,201],{"__typename":79,"id":171,"title":172,"path":173,"wpTeaserText":174,"wpPromotedTeaserImage":13,"wpHeaderImage":175},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":176,"id":177,"excludeFromScreenreader":13,"mediaImage":178,"name":186,"path":187,"status":20},"MediaImage","3364",{"__typename":179,"url":180,"width":181,"height":182,"alt":183,"title":13,"size":184,"mime":185},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":189,"title":190,"path":191,"wpTeaserText":192,"wpPromotedTeaserImage":13,"wpHeaderImage":193},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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