[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"s79k77DwQ2GHnyZ1f0Do6ORT4xnAoYAWkk_iuBCCCK0":75,"yS0wAMqJD9N3ZbhtIv7bTdIGi1ru5jfIEMO93PQh3wY":199,"_apollo:default":242},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":91,"path":92,"promote":21,"status":20,"sticky":21,"metatag":93,"postCategory":114,"postContentElements":13,"evergreen":13,"tags":138,"postWpBody":176,"wpHeaderImage":13,"wpHeaderImageOld":179,"wpHeaderImageOldSmall":191,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":192,"author":193},"NodeWpPost","933","LG Electronics Österreich & Schweiz",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1554797938,"UTC","+00:00","2019-04-09T08:18:58+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1438696906,"2015-08-04T14:01:46+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/lg-electronics-osterreich-schweiz",[94,101,108],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","LG Electronics Österreich & Schweiz | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/lg-electronics-osterreich-schweiz","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":113},"MetaTagPropertyAttributes","og:title","LG Electronics Österreich & Schweiz",{"__typename":115,"id":116,"name":117,"path":118,"status":20,"weight":119,"description":120,"langcode":124,"changed":125,"metatag":128},"TermCategories","6","Sonstiges","/kategorie/sonstiges",0,{"__typename":121,"processed":122,"format":123},"Text","Dinge, die sich aktuell keinem Thema zuordnen lassen – eventuell wird für diese eine neue Kategorie erstellt.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":126,"timezone":85,"offset":86,"time":127},1713772777,"2024-04-22T07:59:37+00:00",[129,132,135],{"__typename":95,"tag":96,"attributes":130},{"__typename":98,"name":99,"content":131},"Sonstiges | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":134,"content":122},"description",{"__typename":102,"tag":103,"attributes":136},{"__typename":105,"href":137,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/sonstiges",[139,144,148,152,156,160,164,168,172],{"__typename":140,"id":141,"name":142,"path":143,"weight":119},"TermTags","172","Bloggerrelations","/tag/bloggerrelations",{"__typename":140,"id":145,"name":146,"path":147,"weight":119},"251","Communitymanagement","/tag/communitymanagement",{"__typename":140,"id":149,"name":150,"path":151,"weight":119},"262","Content Marketing","/tag/content-marketing",{"__typename":140,"id":153,"name":154,"path":155,"weight":119},"885","Newslettermarketing","/tag/newslettermarketing",{"__typename":140,"id":157,"name":158,"path":159,"weight":119},"1175","Social Applications","/tag/social-applications",{"__typename":140,"id":161,"name":162,"path":163,"weight":119},"1176","Social Apps","/tag/social-apps",{"__typename":140,"id":165,"name":166,"path":167,"weight":119},"1177","Social Media","/tag/social-media",{"__typename":140,"id":169,"name":170,"path":171,"weight":119},"1193","Social Media Strategie","/tag/social-media-strategie",{"__typename":140,"id":173,"name":174,"path":175,"weight":119},"1435","Video","/tag/video",{"__typename":177,"processed":178,"format":123,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Content Marketing für technische Innovationen\u003C/h2>\n\u003Cp>LG ist ein vielfältiger Elektronikhersteller. Es gilt in der Kommunikation neueste technische Innovationen im Smartphone- und TV-Bereich genauso aufregend zu kommunizieren wie jene im Bereich der Weißware wie Kühlschränke oder Waschmaschinen. Dazu braucht es besonders eines: Eine klare Strategie und Tonalität.\u003C/p>\n\u003Ch2>Unter­halt­sames und service­orientiertes Comm­unity­management\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png?itok=jUDXaao-\" data-rel=\"lightbox-gallery-Xn0EJTOk\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"lg facebook\" data-entity-type=\"media\" data-entity-uuid=\"5455f644-f6d9-40f5-8392-10beac429f3b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=HidiXy0K 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=8rNnG7V0 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"881\" height=\"524\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=wyBHVunG 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=XR8LQ5Pb 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"881\" height=\"524\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=i_C98MY3 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=cy37D7eJ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"443\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=m0ZX4XYE 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=9w6mty_T 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"285\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=2l_EjRHJ 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.webp?itok=bRN46O6L 2x\" type=\"image/webp\" width=\"881\" height=\"524\">\n                  \u003Cimg loading=\"lazy\" width=\"881\" height=\"524\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png.jpg?itok=bRN46O6L\" alt=\"lg facebook\" title=\"Bildschirmfoto 2015-12-04 um 16.54.55\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Bei der Betreuung der LG Communities auf den unterschiedlichen Plattformen wie Facebook, Twitter, Instagram und Google+ in den beiden Ländern Österreich und Schweiz, geht es schon einmal heiß her, wenn die eine oder andere technische Sache nicht funktioniert. Hier behält unser Community Team immer einen kühlen Kopf und hat es in Zeiten schwerster Kritik geschafft, nachhaltige Kritiker in Fürsprecher zu verwandeln. Wie das? Indem wir uns dem Feedback gestellt haben und negative Meinungsmacher ins Boot geholt haben, sodass sie schlussendlich zu Fürsprechern wurden.\u003Cbr>\nDabei haben wir gemeinsam mit LG eine authentische Tonalität entwickelt, die die Profile verbindet und ihnen Persönlichkeit gibt.\u003Cbr>\n\u003C/p>\n\u003Ch2>Smart Force – Das Am­bassador-Pro­gramm\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png?itok=jZd6qE11\" data-rel=\"lightbox-gallery-Xn0EJTOk\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"lg smartforce\" data-entity-type=\"media\" data-entity-uuid=\"293fcf80-d66a-4df9-b6d9-c68548c0c782\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=TIV243k_ 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=1pfLA3wW 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"772\" height=\"282\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=NJRTIUr8 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=EFC2_ao- 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"772\" height=\"282\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=5s0H9L_H 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=A-pGr6bX 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"272\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=Mr00P6FA 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=18XZfIoR 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"175\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=hbAxaPGU 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.webp?itok=9XeKKer_ 2x\" type=\"image/webp\" width=\"772\" height=\"282\">\n                  \u003Cimg loading=\"lazy\" width=\"772\" height=\"282\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.17-1.png.jpg?itok=9XeKKer_\" alt=\"lg smartforce\" title=\"Bildschirmfoto 2015-12-04 um 16.55.17\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>\u003Cbr>\nGerade High Tech Geräte wie Smartphones wollen getestet werden. Aber warum immer nur Journalisten und Blogger exklusiv dieses Privileg ermöglichen? Warum nicht das Feedback von echten Fans einholen? Eben. Deswegen haben wir die Smart Force erfunden. Eine kleine, feine Agententruppe, die LG Geräte auf Herz und Nieren testet, sich via Facebook dazu austauscht und deren Mitglieder so zu Markenbotschaftern werden.\u003C/p>\n\u003Ch2>Social App­lications für neue Pro­dukte\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png?itok=UWgoR6st\" data-rel=\"lightbox-gallery-Xn0EJTOk\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"lg apps\" data-entity-type=\"media\" data-entity-uuid=\"747bd52a-4f05-4325-b14b-d6d32020688b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=CILppW1h 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=bfTOp5Ad 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"725\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=-w-98mJW 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=iTLyQ1Ur 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"516\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=89WQBsGb 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=zj-AkY4v 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"375\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=sAUR-B4r 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=Kkhf6jAZ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"242\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=JC4G817Z 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.webp?itok=vgNVWH9S 2x\" type=\"image/webp\" width=\"1527\" height=\"769\">\n                  \u003Cimg loading=\"lazy\" width=\"1527\" height=\"769\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.55.42-1.png.jpg?itok=vgNVWH9S\" alt=\"lg apps\" title=\"Bildschirmfoto 2015-12-04 um 16.55.42\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Ein Staubsauger-Roboter ist für viele schon alleine deswegen verlockend, weil er ihnen die lästige Hausarbeit abnimmt. Für jene, für die ein Staubsauger aber noch nicht sexy genug ist, haben wir die Helden des Alltags, im Rahmen der Hom Bot-Challenge aufregend inszeniert. Nach Vorbild der Lucha Libre – den mexikanischen Wrestlern. Zwei Hom-Bot 2.0 Staubsauger traten in der 1. „Ich putz dich weg“-Speedchallenge gegeneinander an. Dazu saugten die beiden, von ihrer Docking Station aus, gleichzeitig einen kleine Raum. Derjenige, der am schnellsten wieder zurück bei seiner Docking Station war, ging als Gewinner hervor.\u003Cbr>\nDie beiden Hom-Bots wurden wie menschliche Kontrahenten vorgestellt und inszeniert. In einem Zeitraum von 4 Wochen wurde die Spannung für das große Rennen aufgebaut. Dazu wurden für jeden der beiden Hom-Bots 2.0 Personas aufgebaut mit Steckbrief, Interviews, Trainingsplan und Trainingsvideos, die auf den LG Fanpages in Österreich und der Schweiz gepostet wurden.\u003Cbr>\nUm die User noch mehr für unser Rennen zu begeistern, konnte man auf den Sieger der Challenge tippen. Unter allen eingereichten richtigen Tipps wurde der Verlierer Hom-Bot verlost, dieser muss fortan zur Strafe im Trainingslager des glücklichen Losgewinners staubsaugen bzw. üben. Über 40.000 mal wurde das finale Renn-Video auf beiden Fanpages angesehen.\u003Cbr>\n\u003C/p>\n\u003Ch3>Gewinn­spiel­appli­kation\u003C/h3>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png?itok=Ew0561lT\" data-rel=\"lightbox-gallery-Xn0EJTOk\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"lg apps\" data-entity-type=\"media\" data-entity-uuid=\"a380b626-841d-4fe1-a42d-aac9d2fdef75\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=2_RTNTQP 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=ZlSHfHom 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"628\" height=\"875\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=eO2EVlVJ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=qHrhQQR- 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"628\" height=\"875\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=1ybU9xMe 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=0dOcpDUG 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"628\" height=\"875\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=NxdamfGF 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=B1M9XSRW 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"669\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=RoqoLRRf 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.webp?itok=DMnY8f91 2x\" type=\"image/webp\" width=\"628\" height=\"875\">\n                  \u003Cimg loading=\"lazy\" width=\"628\" height=\"875\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.11-1.png.jpg?itok=DMnY8f91\" alt=\"lg apps\" title=\"Bildschirmfoto 2015-12-04 um 16.56.11\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Im Rahmen der langjährigen Betreuung von LG haben wir bereits unzählige Gewinnspiel­applikationen umgesetzt. Die Schwerpunkte sind dabei unterschiedlich – von der Einführung von neuen Produkten zu saisonalen Schwerpunkten wie Weihnachten.\u003Cbr>\n\u003C/p>\n\u003Ch2>Video­content FTW\u003C/h2>\n\u003Cp>Bewegtbild wird im Web immer wichtiger. Diesen Trend haben wir schon vor langem erkannt und für LG passenden Videocontent produziert – sei es eine Rate-Show, kleine, witzige Einblicke in Messen oder die Inszenierung von Produkten. Die wichtigste Erkenntnis: Es muss nicht immer eine große Produktion hinter einem unterhaltsamen Clip stehen.\u003C/p>\n\u003Ch2>News­letter\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png?itok=b3iXj8aC\" data-rel=\"lightbox-gallery-Xn0EJTOk\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"lg newsletter\" data-entity-type=\"media\" data-entity-uuid=\"d0771e7b-a0d7-4e27-afe2-f2b013b1e31f\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=DgrTWLY9 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=gQHICZDt 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"919\" height=\"542\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=YW3PanhW 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=bDRcqVIF 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"919\" height=\"542\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=8VUlrHzu 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=GHV2DMvY 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"439\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=XS5ot1PV 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=nU4rfrf4 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"283\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=zAbTP-Na 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.webp?itok=bVqVI-tb 2x\" type=\"image/webp\" width=\"919\" height=\"542\">\n                  \u003Cimg loading=\"lazy\" width=\"919\" height=\"542\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.40-1.png.jpg?itok=bVqVI-tb\" alt=\"lg newsletter\" title=\"Bildschirmfoto 2015-12-04 um 16.56.40\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Gerade ein Unternehmen wie LG sollte auch beim Newsletter auf neueste Technologie setzen, daher haben wir vor Jahren bereits einen Responsive Newsletter für unseren Kunden umgesetzt. Seither kümmern wir uns um die regelmäßige inhaltiche und optische Ausarbeitung, sowie den Versand und Reporting für zwei unterschiedliche Zielgruppen, nämlich einerseits B2B und B2C.\u003Cbr>\n\u003C/p>\n\u003Ch2>Blogger­relations\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png?itok=INaCvHmn\" data-rel=\"lightbox-gallery-Xn0EJTOk\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"lg Bloggerrelations\" data-entity-type=\"media\" data-entity-uuid=\"f93adc98-9024-4114-a1eb-bc54988af0ce\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=6kDHsIoJ 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=Fjk_Ud5E 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"985\" height=\"810\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=TUcJI44F 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=KO7eaTm5 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"985\" height=\"810\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=A9KRo6ht 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=Bqi7t6a7 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"613\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=nWWBshc2 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=65bqnf97 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"395\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=B0BxiXZs 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.webp?itok=y7dov3IW 2x\" type=\"image/webp\" width=\"985\" height=\"810\">\n                  \u003Cimg loading=\"lazy\" width=\"985\" height=\"810\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.56.48-1.png.jpg?itok=y7dov3IW\" alt=\"lg Bloggerrelations\" title=\"Bildschirmfoto 2015-12-04 um 16.56.48\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Eine Marke wächst an ihren Fürsprechern. Gerade in Zeiten wo – vor allem digitale – Mundpropaganda binnen Sekunden Kunden und Firmenpartner erreicht, ist es unerlässlich, eine starke Bindung zu Meinungsbildnern aufzubauen, zu betreuuen und zu festigen! Wir verhelfen LG regelmäßig zu den passenden Kontakten um sich ideal in der Blogosphere zu positionieren.\u003Cbr>\n\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n",{"__typename":180,"id":181,"excludeFromScreenreader":13,"mediaImage":182,"name":187,"path":190,"status":20},"MediaImage","1714",{"__typename":183,"url":184,"width":185,"height":186,"alt":187,"title":187,"size":188,"mime":189},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2015/08/lg_vorschau_sw-1.png",445,250,"lg_vorschau_sw",110117,"image/png","/media/1714/edit",{"__typename":180,"id":181,"excludeFromScreenreader":13,"mediaImage":182,"name":187,"path":190,"status":20},"\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"LG Electronics Österreich & Schweiz - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Content Marketing für technische Innovationen LG ist ein vielfältiger Elektronikhersteller. Es gilt in der Kommunikation neueste technische Innovationen im Smartphone- und TV-Bereich genauso aufregend zu kommunizieren wie jene im Bereich der Weißware wie Kühlschränke oder Waschmaschinen. Dazu braucht es besonders eines: Eine klare Strategie und Tonalität. Unter­halt­sames und service­orientiertes Comm­unity­management Bei der Betreuung der LG […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2015-08-04T16:01:46+00:00\" />\n\u003Cmeta property=\"article:modified_time\" content=\"2019-04-09T10:18:58+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://liechtenecker.at/wp-content/uploads/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"3 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://liechtenecker.at/wp-content/uploads/2015/12/Bildschirmfoto-2015-12-04-um-16.54.55-1.png\",\"width\":881,\"height\":524,\"caption\":\"lg facebook\"},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/#webpage\",\"url\":\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/\",\"name\":\"LG Electronics \\u00d6sterreich & Schweiz - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/#primaryimage\"},\"datePublished\":\"2015-08-04T16:01:46+00:00\",\"dateModified\":\"2019-04-09T10:18:58+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/lg-electronics-osterreich-schweiz/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":194,"id":195,"myRole":196,"name":197,"nickname":198},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":200},[201,217,230],{"__typename":79,"id":202,"title":203,"path":204,"wpTeaserText":205,"wpPromotedTeaserImage":13,"wpHeaderImage":206},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":180,"id":207,"excludeFromScreenreader":13,"mediaImage":208,"name":215,"path":216,"status":20},"3364",{"__typename":183,"url":209,"width":210,"height":211,"alt":212,"title":13,"size":213,"mime":214},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":218,"title":219,"path":220,"wpTeaserText":221,"wpPromotedTeaserImage":13,"wpHeaderImage":222},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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