[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"9itFwpk61ozVjP8k1CP54FFesUDR_IVHnq2IYVrrxoI":75,"hA6VSW4TWnD7Uuo4gNPIK1og62AHe-GK4kTWvjOOV6w":161,"_apollo:default":206},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt 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(Marketing)",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1399024080,"UTC","+00:00","2014-05-02T09:48:00+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/its-all-about-content-marketing",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","It's all about Content (Marketing) | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/its-all-about-content-marketing","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":111},"MetaTagPropertyAttributes","og:title","It's all about Content (Marketing)",{"__typename":113,"id":114,"name":115,"path":116,"status":20,"weight":117,"description":118,"langcode":122,"changed":123,"metatag":126},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":119,"processed":120,"format":121},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":124,"timezone":85,"offset":86,"time":125},1713772777,"2024-04-22T07:59:37+00:00",[127,130,134],{"__typename":93,"tag":94,"attributes":128},{"__typename":96,"name":97,"content":129},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":131},{"__typename":96,"name":132,"content":133},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":135},{"__typename":103,"href":136,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[138,143,147],{"__typename":139,"id":140,"name":141,"path":142,"weight":117},"TermTags","262","Content Marketing","/tag/content-marketing",{"__typename":139,"id":144,"name":145,"path":146,"weight":117},"266","ContentDay","/tag/contentday",{"__typename":139,"id":148,"name":149,"path":150,"weight":117},"716","Konferenz","/tag/konferenz",{"__typename":152,"processed":153,"format":121,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Vergangenen Samstag fand der erste \u003Ca href=\"http://contentday.at/#startseite\" target=\"_blank\" rel=\"noopener noreferrer\">ContentDay\u003C/a> in Salzburg statt, eine Konferenz bei der sich einen Tag lang alles um den Content gedreht hat. Zwei Schwerpunkte bei den Vorträgen waren Storytelling und SEO, aber auch Themen wie Videoproduktion oder Fotos im Web waren dabei – und natürlich das Netzwerken in den Pausen!\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_5678\" style=\"width: 810px\" class=\"wp-caption aligncenter\">\u003Cdiv alt=\"ContentDay 2014\" data-entity-type=\"media\" data-entity-uuid=\"58b7009d-b4b2-43da-a285-aaadb4f8c853\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=3X3ZBJvX 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=ilgeQvLd 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"800\" height=\"458\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=7bNdaeS1 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=wABCipQZ 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"800\" height=\"458\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=zIffQv_w 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=6YJYil0l 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"427\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=Rpa6iyry 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=IjmXyrQA 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"275\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=Gcev6jWq 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.webp?itok=9PROUvop 2x\" type=\"image/webp\" width=\"800\" height=\"458\">\n                  \u003Cimg loading=\"lazy\" width=\"800\" height=\"458\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219625__fancybox_large1-1.jpeg.jpg?itok=9PROUvop\" alt=\"ContentDay 2014\" title=\"ContentDay 2014\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp id=\"caption-attachment-5678\" class=\"wp-caption-text\">(c) Thomas – Salzburg Cityguide\u003C/p>\u003C/div>\n\u003Ch2>Keynote: The Future of Content Marketing\u003C/h2>\n\u003Cp>\u003C!--more-->\u003Cbr>\nDie Keynote von \u003Ca href=\"http://bjoerntantau.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Björn Tantau\u003C/a> war wahrscheinlich (für mich auf jeden Fall) das Highlight des ContentDay. Die Grundmessage: Die Leute wollen nicht noch mehr Werbung haben, sondern suchen nach dem Mehrwert für sich selbst!\u003Cbr>\n[Tweet „Die Leute suchen nicht noch mehr Werbung, sondern Mehrwert! #contentmarketing“]\u003Cbr>\nBei rund 2.000.000 Blogartikeln die pro Tag veröffentlicht werden, reicht guter Inhalt mit Mehrwert alleine leider nicht aus. Nur wenn er außergewöhnlich und vor allem auf die richtige Zielgruppe abgestimmt ist, hat der eigene Blogartikel das Potenzial gelesen zu werden.\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_5679\" style=\"width: 810px\" class=\"wp-caption aligncenter\">\u003Cdiv alt=\"ContentDay 2014\" data-entity-type=\"media\" data-entity-uuid=\"ba7443d7-a4c8-4a9f-86b0-9999ed452e15\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=4CZQDC0a 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=mcCtbmiO 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"800\" height=\"600\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=i9NddBr7 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=fzX6WCX0 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"800\" height=\"600\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=Y0xnjz7Q 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=ch22ytig 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"559\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=vPZK5yK0 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=T1f0jTx9 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"360\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=BURzkcnz 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.webp?itok=nwKIwj8n 2x\" type=\"image/webp\" width=\"800\" height=\"600\">\n                  \u003Cimg loading=\"lazy\" width=\"800\" height=\"600\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219652__fancybox_large1-1.jpeg.jpg?itok=nwKIwj8n\" alt=\"ContentDay 2014\" title=\"ContentDay 2014\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp id=\"caption-attachment-5679\" class=\"wp-caption-text\">(c) Thomas – Salzburg Cityguide\u003C/p>\u003C/div>\u003Cbr>\nBjörn erklärt noch einmal, was wir alle (leider) schon wissen: Das eine Erfolgsrezept, DEN richtigen Content an sich gibt es nicht. Versucht und schafft man es aber, mit seinen Inhalten Vertrauen aufzubauen, hat man den ersten Schritt erreicht: echte Fans zu generieren. Man kann also sagen: \u003Cstrong>Erfolgreicher Content muss die Vorteile eines Produkts transportieren, Menschen fesseln und zum Teilen animieren.\u003C/strong>\u003Cbr>\nUnd zum Schluss fasst Björn Tantau noch einmal die Zukunft des Content Marketing zusammen: Es braucht \u003Cb>richtig geile Inhalte\u003C/b> die \u003Cb>egal wo und wie\u003C/b> und \u003Cb>rund um die Uhr erreichbar\u003C/b> sind und die \u003Cb>richtige Zielgruppe\u003C/b> ansprechen.\n\u003Ch2>Meine Top 3 beim ContentDay\u003C/h2>\n\u003Cp>Nicht nur bei der Keynote, sondern in jedem Vortrag den ich beim ContentDay besucht habe, waren Messages dabei, die ich für mich mitnehmen konnte. Hier sind meine Top 3 – Messages:\u003C/p>\n\u003Ch3>Nr. 1: SEO und Content bilden eine teuflische Einheit, wenn man sie gemeinsam einsetzt.\u003C/h3>\n\u003Cp>\u003Ca href=\"http://www.webmarketingblog.at/\" target=\"_blank\" rel=\"noopener noreferrer\">Oliver Hauser\u003C/a> hat in seinem Vortrag „Reicht guter Content für Google aus?“ anhand von Fallbeispielen aus seinem Arbeitsalltag gezeigt, wie wichtig guter Content auch aus SEO – Sicht ist. Dabei ist mit „gutem Content“ nicht SEO-optimierter Content gemeint, sondern Inhalte, die einen Mehrwert für die Leser bieten. Mit diesem qualitativen Inhalt ist es einfacher, über Google gefunden zu werden. Aber um diesen guten Content entfesseln zu können, braucht es manchmal den Einsatz von SEO.\u003Cbr>\n[Tweet „Um guten Content zu entfesseln, braucht es manchmal den Einsatz von SEO.“]\u003C/p>\n\u003Ch3>Nr. 2: Ein Moralappell\u003C/h3>\n\u003Cp>Den ganzen Tag haben wir uns unterhalten, wie wichtig guter Content ist und dass er Mehrwert für den Leser haben sollte. Ein Punkt ist in dieser Diskussion ein bisschen nach hinten gerutscht: der moralische Aspekt. \u003Ca href=\"http://www.contentmanufaktur.net/\" target=\"_blank\" rel=\"noopener noreferrer\">Eric Kubitz\u003C/a> hat uns daran erinnert, dass Content Marketing nicht das Ziel hat Menschen zu informieren, sondern Unternehmensziele verfolgt. Ein wichtiger Punkt, der bei der Erstellung von Konzepten immer mitgedacht werden sollte!\u003Cbr>\n[Tweet „Content Marketing will nicht Menschen informieren, sondern verfolgt Unternehmens-Ziele!“]\u003C/p>\n\u003Ch3>Nr. 3: Multimedia + Echtzeit = kreatives Storytelling\u003C/h3>\n\u003Cp>\u003Ca href=\"http://www.guenterexel.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Günter Exel\u003C/a>, Reiseblogger und Echtzeit-Storyteller hat erklärt, wie vielseitig man Storytelling von unterwegs und mit dem Smartphone einsetzen kann. Durch die Möglichkeiten Videos, Fotos, aber auch Podcasts zu erstellen, können Emotionen transportiert werden – und das auf den verschiedenen Plattformen wie Twitter, Facebook oder Vine. Jede eignet sich für verschiedene Multimediatypen. Zusammengesetzt werden kann die Geschichte dann im Nachhinein mit Tools wie Storify zu einer großen Geschichte.\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_5684\" style=\"width: 810px\" class=\"wp-caption aligncenter\">\u003Cdiv alt=\"ContentDay 2014\" data-entity-type=\"media\" data-entity-uuid=\"5f71c665-658d-4353-b3db-e0cfc609a2c0\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=xq4oix2k 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=F_2bW8BX 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"800\" height=\"458\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=QGrZ47aU 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=3A9d-Q29 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"800\" height=\"458\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=d1_Z2K69 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=ymnqPte4 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"427\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=6tgKllxY 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=-iMrV0xg 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"275\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=9AjbCT2X 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.webp?itok=AIuasWDr 2x\" type=\"image/webp\" width=\"800\" height=\"458\">\n                  \u003Cimg loading=\"lazy\" width=\"800\" height=\"458\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/04/thumb_219605__fancybox_large1-1.jpeg.jpg?itok=AIuasWDr\" alt=\"ContentDay 2014\" title=\"ContentDay 2014\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp id=\"caption-attachment-5684\" class=\"wp-caption-text\">(c) Thomas – Salzburg Cityguide\u003C/p>\u003C/div>\u003Cbr>\n\u003Cspan style=\"color: #292d33;\">Wenn ihr jetzt neugierig geworden seid, findet ihr Zusammenfassungen von allen Artikeln am \u003Ca href=\"http://contentday.at/blog/\" target=\"_blank\" rel=\"noopener noreferrer\">ContentDay Blog\u003C/a>. Mir hat es viel Spaß gemacht zu sehen, wie viele Blickwinkel es auf das Thema „Content“ gibt und ich freue mich schon auf den Content Day 2015!\u003C/span>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/its-all-about-content-marketing/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"It's all about Content (Marketing) - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Vergangenen Samstag fand der erste ContentDay in Salzburg statt, eine Konferenz bei der sich einen Tag lang alles um den Content gedreht hat. Zwei Schwerpunkte bei den Vorträgen waren Storytelling und SEO, aber auch Themen wie Videoproduktion oder Fotos im Web waren dabei – und natürlich das Netzwerken in den Pausen! 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