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Media","/tag/social-media",{"__typename":147,"processed":148,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"Instagram 4 Business\" data-entity-type=\"media\" data-entity-uuid=\"1e4e42cb-71e9-4145-83c9-5557c26c236a\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=AVd_7lip 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=JLqEHLz2 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=I3v9Ls3Q 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=LSFT0_67 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=RhADBi7V 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=SGOjdFgM 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=lOdydBlF 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=zYYM_0wJ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=_adduqmt 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.webp?itok=lFEf1fgJ 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/08/instagram1-1.png.jpg?itok=lFEf1fgJ\" alt=\"Instagram 4 Business\" title=\"Instagram 4 Business\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cbr>\nSeit dem Start von Instagram vor drei Jahren, ist es zu einer fixen Größe im Social Media Universum geworden und hat heute \u003Ca href=\"http://instagram.com/press/\" target=\"_blank\" rel=\"noopener noreferrer\">130 Millionen User\u003C/a>. Das bedeutet auch für Unternehmen eine beachtliche potenzielle Reichweite. Anders als bei Facebook oder Google+ gibt es auf Instagram allerdings (noch) keine Firmen-Accounts. Wie man es trotzdem für die Unternehmenskommunikation einsetzen kann, hab ich mir angeschaut.\u003C/p>\n\u003Ch3>Das Handling\u003C/h3>\n\u003Cp>Zu Beginn muss wohl der größte Nachteil erwähnt werden: der einzige Weg Bilder hochzuladen ist momentan über die Mobile App. Das bedeutet, dass man in jedem Fall auf ein mobiles Endgerät angewiesen ist. Und auch das Verwalten multipler Accounts wird schwierig. Denn obwohl Apps wie \u003Ca href=\"https://itunes.apple.com/us/app/fotogramme-instagram-client/id449380292?mt=8\" target=\"_blank\" rel=\"noopener noreferrer\">Fotogramme\u003C/a> oder Browseranwendungen wie \u003Ca href=\"https://hootsuite.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite\u003C/a> das Liken und Kommentieren mehrere Accounts unterstützt, muss man sich zum Hochladen von Bildern permanent an- und abmelden.\u003C/p>\n\u003Ch3>Hashtags & Links\u003C/h3>\n\u003Cp>Der Einsatz von Hashtags macht es Unternehmen möglich Fotos zu gruppieren und interessierte User zu anderen Fotos zu verweisen. Die Bilder einer Elektronikkette könnten zum Beispiel mit #notebook oder #smartphone getaggt werden. Dabei sollte man es mit der Anzahl der Hashtags aber auf keinen Fall übertreiben!\u003Cbr>\nEin Nachteil von Instagram ist, dass weder in den Postings noch Kommentaren Links unterstützt werden. Will man trotzdem welche einsetzen, sollte man darauf achten, dass sie so kurz wie möglich gehalten werden, damit User sie manuell eingeben können.\u003C/p>\n\u003Ch3>Zusätzlicher Aufwand?\u003C/h3>\n\u003Cp>Einen Instagram Account für das eigene Unternehmen zu führen, bedeutet nicht unbedingt zusätzlichen Aufwand. Viele Firmen sind schon auf Facebook oder/und Twitter aktiv. Die Bilder die auf Instagram gepostet werden können ohne Aufwand mit diesen bereits etablierte Social Media – Streams geteilt werden und so einerseits ein größeres Publikum erreichen und andererseits die User auf den neuen Instagram-Account aufmerksam machen.\u003C/p>\n\u003Ch3>Was poste ich auf Instagram?\u003C/h3>\n\u003Cp>Als eines sollte man Instagram nicht sehen: einen weiteren Weg, auf dem man seine Produktfotos unter die Leute bringen kann. Hier sind ein paar Dinge, die man im Hinterkopf behalten sollte:\u003C/p>\n\u003Col>\n\u003Cli>\u003Cb>Qualität!!\u003C/b>\u003Cbr>\nDas ist wohl einer der ersten Punkte, den man sich bei einem Photosharing – Dienst zu Herzen nehmen sollte. Niemand will Bilder sehen, die mit einer 5 Jahre alten Handykamera geschossen wurden…\u003C/li>\n\u003Cli>\u003Cb>Behind-The-Scenes\u003C/b>\u003Cbr>\nDas \u003Ca href=\"http://instagram.com/p/dMhQoyAUem/\" target=\"_blank\" rel=\"noopener noreferrer\">Fotoshooting\u003C/a> für den neuen Produktkatalog geht über die Bühne? Das neue Fertiggericht das demnächst auf den Markt kommt wird verkostet? Ein kleiner Einblick hinter die Kulissen macht die User neugierig.\u003C/li>\n\u003Cli>\u003Cb>Gewinnspiele\u003C/b>\u003Cbr>\nPostings dieser Art sind auch auf Instagram möglich, sollten aber nicht zu häufig stattfinden. Die Aufgabenstellung könnte zum Beispiel sein ein Foto/Video mit \u003Ca href=\"http://instagram.com/p/c7z4ehqFKa/\" target=\"_blank\" rel=\"noopener noreferrer\">einem bestimmten Produkt\u003C/a> zu posten und mit einem speziellen Hashtag zu versehen.\u003C/li>\n\u003Cli>\u003Cb>Call-to-Action\u003C/b>\u003Cbr>\nNicht immer braucht es ein Gewinnspiel, um die User zur Interaktion zu bringen. Manchmal reicht es, nach dem \u003Ca href=\"http://instagram.com/p/cb8eecAp8A/\" target=\"_blank\" rel=\"noopener noreferrer\">#BestSummerMoment\u003C/a> zu fragen.\u003C/li>\n\u003Cli>\u003Cb>Give Credit\u003C/b>\u003Cbr>\nPostet ein Instagram-User ein tolles Bild (z.B. im Zuge eines Gewinnspiels), könnte dieses geteilt werden – natürlich mit Credit und Erwähnung des Users!\u003C/li>\n\u003Cli>\u003Cb>Product – Art\u003C/b>\u003Cbr>\nHab ich gesagt, der Instagram-Stream soll nicht zum Produktkatalog werden? Das meine ich auch so, aber dagegen ein Produkt \u003Ca href=\"http://instagram.com/p/dSTQF-xcwI/\" target=\"_blank\" rel=\"noopener noreferrer\">stilvoll in Szene zu setzen\u003C/a> spricht nichts!\u003C/li>\n\u003Cli>\u003Cb>Videos\u003C/b>\u003Cbr>\nSeit kurzem kann man neben Photos auch Videos hochladen und posten. Dabei sollte jedoch beachtet werden, dass diese (je nach Länge) eine entsprechend längere Ladezeit haben und Social Media User bekanntlich nicht die geduldigsten Menschen sind…\u003C/li>\n\u003C/ol>\n\u003Ch3>Statistiken\u003C/h3>\n\u003Cp>Wie wir alle wissen, kommt zum Schluss immer eine Frage: Zahlen, Daten, Fakten? Auch die können für Instagram verfolgt werden, allerdings nur über Drittanwendungen wie \u003Ca href=\"http://statigr.am/\" target=\"_blank\" rel=\"noopener noreferrer\">Statigram\u003C/a> oder \u003Ca href=\"http://nitrogr.am/\" target=\"_blank\" rel=\"noopener noreferrer\">Nitrogram\u003C/a>.\u003C/p>\n\u003Ch3>Fazit\u003C/h3>\n\u003Cp>Einen eigenen Instagram-Account zu betreiben muss nicht unbedingt zusätzlichen Aufwand für ein Unternehmen bedeuten und eröffnet vielleicht sogar neue Möglichkeiten in der Interaktion mit den Kunden. Die Frage, ob man regelmäßig qualitativen Inhalt (nämlich Bilder) liefern kann, sollte man sich aber auf jeden Fall überlegen. Denn die User mit einem Bild pro Woche abzuspeisen, wird auf Dauer keinen Erfolg bringen…\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/instagram-4-business/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Instagram 4 Business - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Seit dem Start von Instagram vor drei Jahren, ist es zu einer fixen Größe im Social Media Universum geworden und hat heute 130 Millionen User. Das bedeutet auch für Unternehmen eine beachtliche potenzielle Reichweite. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":174,"path":175,"status":20},"MediaImage","3364",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":13,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":177,"title":178,"path":179,"wpTeaserText":180,"wpPromotedTeaserImage":13,"wpHeaderImage":181},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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