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class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>Der Auftrag\u003C/h3>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png?itok=as7SoetX\" data-rel=\"lightbox-gallery-TPtHH2sl\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv title=\"IKEAmeinikeatab\" data-entity-type=\"media\" data-entity-uuid=\"5e3fcddf-8ec7-4d90-a600-b62e4698bd3a\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=flVROYyB 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=84I3xJaA 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"524\" height=\"477\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=qHvHjMtk 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=cxSRT_UG 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"524\" height=\"477\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=eRZMsqgK 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=3DP_K1lC 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"524\" height=\"477\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=uv6HyEWc 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=29LjIxhx 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"437\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=aWA7jReV 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=0qpYAr52 2x\" type=\"image/webp\" width=\"524\" height=\"477\">\n                  \u003Cimg loading=\"lazy\" width=\"524\" height=\"477\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.jpg?itok=0qpYAr52\" alt title=\"IKEAmeinikeatab\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2011/09/IKEAgewinnspieltab1-1.png?itok=QBTl7g4Q\" data-rel=\"lightbox-gallery-TPtHH2sl\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv title=\"IKEAgewinnspieltab\" data-entity-type=\"media\" data-entity-uuid=\"5e3fcddf-8ec7-4d90-a600-b62e4698bd3a\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=flVROYyB 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=84I3xJaA 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"524\" height=\"477\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=qHvHjMtk 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=cxSRT_UG 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"524\" height=\"477\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=eRZMsqgK 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=3DP_K1lC 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"524\" height=\"477\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=uv6HyEWc 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=29LjIxhx 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"437\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=aWA7jReV 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.webp?itok=0qpYAr52 2x\" type=\"image/webp\" width=\"524\" height=\"477\">\n                  \u003Cimg loading=\"lazy\" width=\"524\" height=\"477\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/IKEAmeinikeatab1-1.png.jpg?itok=0qpYAr52\" alt title=\"IKEAgewinnspieltab\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Ein Kommunikations- und Umsetzungskonzept für eine Facebook Fanpage für IKEA Österreich inklusive Training, um die Fanpage in weitere Folge intern betreuen zu können und Set Up der Fanpage mit Landing Tabs und einer universellen Gewinnspiel Applikation.\u003Cbr>\n\u003Cbr>\n\u003C/p>\n\u003Ch3>Die Umsetzung\u003C/h3>\n\u003Cp>Immer wieder stehen große Unternehmen vor der Frage, wie man das Projekt Facebook am besten angeht. Für IKEA war es daher wichtig, im Vorfeld Stakeholder an einen Tisch zu bringen, um Inhalte und Abläufe vorab zu definieren. Wir durften dabei unterstützen und unsere Erfahrung als Input einbringen.\u003Cbr>\nDarüber hinaus gestalten wir immer wieder passende Landing Pages und haben eine Facebook Gewinnspiel Applikation entwickelt, die für IKEA langfristig einsetzbar ist. Zum Start galt es über die Applikation möglichst kreative Fotos von sich auf einem Sofa im Museumsquartier raufzuladen. Die vielen kreativen Einreichungen machten die Aktion zum Erfolg.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/ikea-goes-facebook/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"IKEA - goes Facebook - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Der Auftrag Ein Kommunikations- und Umsetzungskonzept für eine Facebook Fanpage für IKEA Österreich inklusive Training, um die Fanpage in weitere Folge intern betreuen zu können und Set Up der Fanpage mit Landing Tabs und einer universellen Gewinnspiel Applikation. Die Umsetzung Immer wieder stehen große Unternehmen vor der Frage, wie man das Projekt Facebook am besten […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/ikea-goes-facebook/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2011-09-07T14:34:50+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://liechtenecker.at/wp-content/uploads/2011/09/IKEAmeinikeatab1-1.png\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"1 Minute\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/ikea-goes-facebook/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://liechtenecker.at/wp-content/uploads/2011/09/IKEAmeinikeatab1-1.png\",\"width\":524,\"height\":477},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/ikea-goes-facebook/#webpage\",\"url\":\"https://liechtenecker.at/blog/ikea-goes-facebook/\",\"name\":\"IKEA - goes Facebook - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/ikea-goes-facebook/#primaryimage\"},\"datePublished\":\"2011-09-07T14:34:50+00:00\",\"dateModified\":\"2011-09-07T14:34:50+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/ikea-goes-facebook/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":151,"id":152,"myRole":153,"name":154,"nickname":155},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":157},[158,176,189],{"__typename":79,"id":159,"title":160,"path":161,"wpTeaserText":162,"wpPromotedTeaserImage":13,"wpHeaderImage":163},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":174,"path":175,"status":20},"MediaImage","3364",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":13,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":177,"title":178,"path":179,"wpTeaserText":180,"wpPromotedTeaserImage":13,"wpHeaderImage":181},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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