[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"T-ynM215TparM_ahNOW9sHoCvPR9ZI5go598SuZ9mzU":75,"5FtwreSd_4r13BHeoXFXNIh6D3S50S3I4R9iVaXlSII":191,"_apollo:default":234},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt 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uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":15,"internal":20,"expanded":21,"attributes":48},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"menu":50},{"__typename":5,"id":51,"name":52,"items":53},"footer","Fußzeile",[54,60,65,70],{"__typename":10,"id":55,"title":56,"description":13,"url":57,"langcode":58,"internal":20,"expanded":21,"attributes":59},"e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum","/impressum",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":58,"internal":20,"expanded":21,"attributes":64},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":58,"internal":20,"expanded":21,"attributes":69},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":58,"internal":21,"expanded":21,"attributes":74},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":91,"path":92,"promote":21,"status":20,"sticky":21,"metatag":93,"postCategory":113,"postContentElements":13,"evergreen":13,"tags":138,"postWpBody":168,"wpHeaderImage":13,"wpHeaderImageOld":171,"wpHeaderImageOldSmall":183,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":184,"author":185},"NodeWpPost","955","Iglo",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1554798160,"UTC","+00:00","2019-04-09T08:22:40+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1425480415,"2015-03-04T14:46:55+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/iglo",[94,101,108],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Iglo | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/iglo","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":114,"id":115,"name":116,"path":117,"status":20,"weight":118,"description":119,"langcode":123,"changed":124,"metatag":127},"TermCategories","3","Arbeitskultur","/kategorie/arbeitskultur",0,{"__typename":120,"processed":121,"format":122},"Text","Hauptsächlich Themen, die Liechtenecker betreffen – Standups, Meetups, neue Chefs/Positionen, Random &amp; Wuzzlio, Klausur etc. ","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":125,"timezone":85,"offset":86,"time":126},1713772777,"2024-04-22T07:59:37+00:00",[128,131,135],{"__typename":95,"tag":96,"attributes":129},{"__typename":98,"name":99,"content":130},"Arbeitskultur | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":132},{"__typename":98,"name":133,"content":134},"description","Hauptsächlich Themen, die Liechtenecker betreffen – Standups, Meetups, neue Chefs/Positionen, Random & Wuzzlio, Klausur etc.",{"__typename":102,"tag":103,"attributes":136},{"__typename":105,"href":137,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/arbeitskultur",[139,144,148,152,156,160,164],{"__typename":140,"id":141,"name":142,"path":143,"weight":118},"TermTags","172","Bloggerrelations","/tag/bloggerrelations",{"__typename":140,"id":145,"name":146,"path":147,"weight":118},"251","Communitymanagement","/tag/communitymanagement",{"__typename":140,"id":149,"name":150,"path":151,"weight":118},"262","Content Marketing","/tag/content-marketing",{"__typename":140,"id":153,"name":154,"path":155,"weight":118},"885","Newslettermarketing","/tag/newslettermarketing",{"__typename":140,"id":157,"name":158,"path":159,"weight":118},"1175","Social Applications","/tag/social-applications",{"__typename":140,"id":161,"name":162,"path":163,"weight":118},"1193","Social Media Strategie","/tag/social-media-strategie",{"__typename":140,"id":165,"name":166,"path":167,"weight":118},"1522","Websitebetreuung","/tag/websitebetreuung",{"__typename":169,"processed":170,"format":122,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>Tiefkühl Nummer 1 goes Digital\u003C/h3>\n\u003Cp>Eine klare digitale Strategie „2012+“ zur besseren Interaktion mit loyalen Iglo Konsumenten und Neugewinnung von Nicht-Iglo-Konsumenten, gemeinsam mit der PR-Agentur currycom.\u003Cbr>\n&nbsp;\u003C/p>\n\u003Ch2 style=\"text-align: center;\">Iglo digitale Strategie\u003C/h2>\n\u003Cp style=\"text-align: center;\">Willkommen in der Iglo Welt\u003C/p>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png?itok=DjkaYDee\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"Iglo digitale Strategie\" data-entity-type=\"media\" data-entity-uuid=\"e8638df0-4bca-438f-a465-8afe195d859c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=tBMZvMN2 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=e32SPVEa 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1192\" height=\"611\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=Wo57mQSI 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=fBCYpsvU 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"525\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=o2eNAOSW 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=YyWW6wU1 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"382\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=fwmMDT8F 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=8TpS7CMO 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"246\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=vYxxPFaV 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.webp?itok=-oVTKv-Z 2x\" type=\"image/webp\" width=\"1192\" height=\"611\">\n                  \u003Cimg loading=\"lazy\" width=\"1192\" height=\"611\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.28.51-1.png.jpg?itok=-oVTKv-Z\" alt=\"Iglo digitale Strategie\" title=\"Bildschirmfoto 2015-12-04 um 16.28.51\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>&nbsp;\u003Cbr>\n\u003C/p>\n\u003Cdiv class=\"width-wrapper-1000 ym-grid part-3\">\n\u003Cdiv class=\"ym-gr ym-g50 right\">\n\u003Ch2>Digital Loyalty Programm\u003C/h2>\n\u003Cp>Um Iglo ein Loyalty Programm zu ermöglichen, erschufen wir den Club der gscheiten Esser. &nbsp;Der starke Iglo Claim wurde zum Dach der digitalen Aktvitäten. Je aktiver man im Dialog mit Iglo war, desto mehr Punkte sammelte man und bekam exklusive Goodies, wie vorab Produkttests. Diese Vorteile kamen so gut an, dass die Goodies meist in wenigen Minuten nach Freischaltung bereits vergeben waren.\u003C/p>\n\u003Ch2>\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png?itok=vluJNe_R\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"digital loyality programm\" data-entity-type=\"media\" data-entity-uuid=\"7906bc5f-1c4c-4362-a01f-ee63a918f18e\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=ggsHxDaD 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=LBxDJHJS 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"913\" height=\"838\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=8lqcWOAO 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=QmifZO8U 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"913\" height=\"838\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=ymvers6k 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=E1Q92G2C 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"684\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=3yVUvnhV 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=Pajtcaba 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"441\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=7JWSORQg 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.webp?itok=WlvA8fFa 2x\" type=\"image/webp\" width=\"913\" height=\"838\">\n                  \u003Cimg loading=\"lazy\" width=\"913\" height=\"838\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.24-1.png.jpg?itok=WlvA8fFa\" alt=\"digital loyality programm\" title=\"Bildschirmfoto 2015-12-04 um 16.29.24\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/h2>\n\u003C/div>\n\u003C/div>\n\u003Ch2>Social App­lications für neue Pro­dukte\u003C/h2>\n\u003Cp>Zur Einführung von unterschiedlicher Produktneuheiten, konzipierten und setzen wir digitale Kampagnen um, die auf Facebook, aber auch über die Website funktionierten und auch mobil optimiert waren, um niemanden auszuschließen. Jede Aktivität in unseren Kampagnen, sorgte wieder für Punkte im Club der gscheiten Esser.\u003Cbr>\nNeben einer interaktiven Spende-App, die mit dem TV-Spot korrespondierte, zum Schwerpunkt 100% MSC zertifizierte Meeresfische bei Iglo, gab es einen Rezeptwettbewerb oder eine Ländergame-App zum Erlebnis der neuen Iglo „À la Carte“-Gemüsemischungen mit unterschiedlichen Geschmäckern aus aller Welt. Das dies ankam, zeigen zum Beispiel über 20.000 Votes beim Iglo Rezeptwettbewerb oder über 2.000 erstellte Ansichtskarten im Zuge der „À la Carte“-Weltreise.\u003Cbr>\n&nbsp;\u003C/p>\n\u003Ch4>MSC-App\u003C/h4>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png?itok=M6Zi4eaq\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"msc\" data-entity-type=\"media\" data-entity-uuid=\"26e5818d-ebfb-49fa-ba95-b96f68530509\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=MTDKm_Rm 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=7Wbm7c-a 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"839\" height=\"779\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=KQIryxWK 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=bjHXo4b8 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"839\" height=\"779\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=67dp96KP 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=Tji7XAPF 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"692\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=T3CUQVDS 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=-Y4ptInt 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"446\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=8EHSLKhU 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.webp?itok=gxRZZqmM 2x\" type=\"image/webp\" width=\"839\" height=\"779\">\n                  \u003Cimg loading=\"lazy\" width=\"839\" height=\"779\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.29.58-1.png.jpg?itok=gxRZZqmM\" alt=\"msc\" title=\"Bildschirmfoto 2015-12-04 um 16.29.58\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Jeder durch die User erstellte Fischschwarm bedeutete eine Spende von Iglo an ein gemeinnütziges Projekt.\u003C/p>\n\u003Ch4>„À la Carte“-App\u003C/h4>\n\u003Cp>Drei Mini-Games pro Land passend zur kulinarischen Reise mit dem Iglo Gemüse.\u003C/p>\n\u003Ch4>\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png?itok=_s48gV5M\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"a la carte app\" data-entity-type=\"media\" data-entity-uuid=\"dee03bb7-7c17-4a9a-939d-542ee00a3869\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=4qxhwCrq 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=Tkv1ldxp 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1434\" height=\"747\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=38lAKAUz 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=TlZTRPjF 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"533\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=8F9coym7 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=1W_hqsRy 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"388\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=H-COwYkY 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=TGHpZaB9 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"250\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=JR88p55a 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.webp?itok=WG6ku5q4 2x\" type=\"image/webp\" width=\"1434\" height=\"747\">\n                  \u003Cimg loading=\"lazy\" width=\"1434\" height=\"747\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.47-1.png.jpg?itok=WG6ku5q4\" alt=\"a la carte app\" title=\"Bildschirmfoto 2015-12-04 um 16.33.47\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/h4>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png?itok=5j-gtsYZ\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"a la carte app\" data-entity-type=\"media\" data-entity-uuid=\"440bbb3c-5b85-456e-928e-aa6c3d0a3320\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=KncIqWXg 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=6oUd5icR 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"556\" height=\"327\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=r4sPyG8i 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=OaLDPtoG 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"556\" height=\"327\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=5IVksUx5 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=Jco_3d8S 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"556\" height=\"327\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=fQq5LDii 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=_sQBgsab 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"282\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=wpCrIx7i 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.webp?itok=geAKqrOF 2x\" type=\"image/webp\" width=\"556\" height=\"327\">\n                  \u003Cimg loading=\"lazy\" width=\"556\" height=\"327\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.33.59-1.png.jpg?itok=geAKqrOF\" alt=\"a la carte app\" title=\"Bildschirmfoto 2015-12-04 um 16.33.59\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>\u003C/p>\n\u003Ch4>Rezept­wett­bewerb\u003C/h4>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png?itok=khbye2XK\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"rezept app\" data-entity-type=\"media\" data-entity-uuid=\"6f9dfbcc-5293-4e28-b1a5-4cbbf78dc706\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=Dn2eol1q 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=tUN6McvH 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"621\" height=\"822\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=tt3SsLXm 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=bXHfRzw7 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"621\" height=\"822\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=ZsB_d5ng 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=wTnoZm3N 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"621\" height=\"822\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=Icp6Qsg5 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=iyR9yiq7 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"635\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=SkF-nh41 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.webp?itok=A9dkrY36 2x\" type=\"image/webp\" width=\"621\" height=\"822\">\n                  \u003Cimg loading=\"lazy\" width=\"621\" height=\"822\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.23-1.png.jpg?itok=A9dkrY36\" alt=\"rezept app\" title=\"Bildschirmfoto 2015-12-04 um 16.34.23\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Rezept hochladen und mit etwas Glück einen 1.000 Euro Einkaufsgutschein gewinnen.\u003Cbr>\n\u003C/p>\n\u003Ch2>News­letter\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png?itok=JB0kT2kS\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"newsletter\" data-entity-type=\"media\" data-entity-uuid=\"aa6fb042-6e8f-4e6a-b8d8-c75f874ee654\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=R5bWns9j 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=q-dgoLuL 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1011\" height=\"611\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=LpHrxwdJ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=AShF8Sc4 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1011\" height=\"611\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=rDjASojj 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=sRBG6FBG 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"450\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=kcb4FCjd 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=lykXPL6E 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"290\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=3ZEvKN8l 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.webp?itok=LIRvg6v- 2x\" type=\"image/webp\" width=\"1011\" height=\"611\">\n                  \u003Cimg loading=\"lazy\" width=\"1011\" height=\"611\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.34.38-1.png.jpg?itok=LIRvg6v-\" alt=\"newsletter\" title=\"Bildschirmfoto 2015-12-04 um 16.34.38\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Trotz internationaler Vorgabe des Newsletter-Tools und des Rahmentemplates, konnten wir für mehr Individualität im Iglo Newsletter sorgen und die Abonennten-Anzahl steigern.\u003Cbr>\n\u003C/p>\n\u003Ch2>Bloggerrelations\u003C/h2>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png?itok=m5p-MDqt\" data-rel=\"lightbox-gallery-FZx4Kf5s\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"bloggerrelations\" data-entity-type=\"media\" data-entity-uuid=\"a4fd9bec-c442-4907-9632-1a06462f5ff5\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=WVFQOV73 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=UGMP8YQH 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"670\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=w3RCta1j 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=dXmKupu1 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"670\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=ODPxbaJa 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=7x6T12o8 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"670\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=PyxxTRgD 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=yclgKeN2 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"629\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=wv7TaZl- 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.webp?itok=zrI-Q80E 2x\" type=\"image/webp\" width=\"670\" height=\"878\">\n                  \u003Cimg loading=\"lazy\" width=\"670\" height=\"878\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/12/Bildschirmfoto-2015-12-04-um-16.35.01-1.png.jpg?itok=zrI-Q80E\" alt=\"bloggerrelations\" title=\"Bildschirmfoto 2015-12-04 um 16.35.01\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Österreichs Foodblogger wurden von uns mit Österreichs Tiefkühl-Nummer Eins vernetzt. 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