[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"YI7UW9RjEQ3-MUFTQHliBn2Enb-4I87c5tEMVdLWFGI":75,"CygSkmO_NrQ-BJ9S9_O92TVLf4GetkjqTJa6SkQ2JOs":156,"_apollo:default":201},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":146,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":149,"author":150},"NodeWpPost","1043","Gamification nach Plan",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1372790989,"UTC","+00:00","2013-07-02T18:49:49+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/gamification-nach-plan",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Gamification nach Plan | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/gamification-nach-plan","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","525","Gamification","/tag/gamification",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"1194","Social Media Trends","/tag/social-media-trends",{"__typename":147,"processed":148,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Gamification ist ein absolutes Trendthema. Auch Randi Zuckerberg, Ex-Chief Marketing Officer bei Facebook, führt in ihren \u003Ca href=\"http://insights.wired.com/profiles/blogs/randi-zuckerberg-s-10-top-social-media-trends?xg_source=shorten_twitter#axzz2Xo0IpYSQ\" target=\"_blank\" rel=\"noopener noreferrer\">10 Social Media Trends\u003C/a> Gamification an.\u003C/p>\n\u003Cblockquote>\n\u003Cp>\u003Cb>„Gamification of Everything.\u003C/b> No matter what drives you, you can find an app that will motivate you. Among the examples Zuckerberg gave was an app called Snooze which gamifies waking up in the morning: every time you hit snooze on your alarm, you also donate $1 to charity. And for the really masochistic, there’s a Wi-Fi weighing scale that tweets your weight whenever you use it.“\u003C/p>\n\u003C/blockquote>\n\u003Cp>Auch wir hatten Gamification auf \u003Ca href=\"/die-5-wichtigsten-digitalen-trends-fur-2013/\" target=\"_blank\" rel=\"noopener noreferrer\">unserer Trendliste\u003C/a>. Vergangene Woche durfte ich bei der Social Media Convention einen Vortrag zu diesem Thema halten. Dabei wollte ich darauf eingehen welche emotionalen Auslöser hinter Gamification stehen. Gamification Pionier Yu-kai Chou hat dazu ein spannendes System entworfen namens \u003Ca href=\"http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/\" target=\"_blank\" rel=\"noopener noreferrer\">Octalysis\u003C/a>.\u003Cbr>\nDoch davor sei erwähnt:\u003Cbr>\n1.) Nein, Gamification ist nicht gleich Spielen. Gamification bedeute spielerische Mechaniken anzuwenden um ein gewünschtes Verhalten zu erzielen. Dabei kann man explizite Spiele anwenden – also auf dem ersten Blick ist klar, dass es sich bei der Mechanik um ein Spiel handelt (Beispiel McDonalds Monopoly) – oder implizite Spiele – hier ist nicht gleich erkennbar, dass hier eigentlich Spielmechaniken zum Einsatz kommen (Beispiel: Fortschrittsbalken bei der Lernplattform Codeacademy).\u003Cbr>\n2.) Der typische Gamer ist nicht ein 14-Jähriger Junge, der vor seiner Playstation sitzt, sondern durchaus älter. Auf sozialen Netzwerken weiblich und um die 40.\u003C/p>\n\u003Ch3>\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png?itok=SSjr7pAt\" data-rel=\"lightbox-gallery-i49O4I43\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"octalysis_farmville\" data-entity-type=\"media\" data-entity-uuid=\"5073b677-5159-44f2-8abc-b61176366a4e\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=vYK9mjfj 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=zFhuVLBB 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1265\" height=\"822\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=iGU_xiev 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=zJ_aqQLS 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"665\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=UvZp2BrY 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=I5sQOeSi 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"484\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=4KkA-NlY 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=MwwohP8H 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"312\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=6tfFFmre 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.webp?itok=_mMnmpqz 2x\" type=\"image/webp\" width=\"1265\" height=\"822\">\n                  \u003Cimg loading=\"lazy\" width=\"1265\" height=\"822\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/07/octalysis_farmville1-1.png.jpg?itok=_mMnmpqz\" alt=\"octalysis_farmville\" title=\"octalysis_farmville\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/h3>\n\u003Ch3>Die 8 Hauptantriebe für Gamification\u003C/h3>\n\u003Cp>\u003Cstrong>1.) Höhere Bedeutung & Berufung\u003C/strong>\u003Cbr>\nHinter diesem Antrieb steht das Gefühl etwas Größeres, Bedeutungsvolles zu tun oder dass man auserwählt ist zu spielen. Beispiel für Ersteres sind Wikipedia Autoren. Zweiteres kennen sicherlich viele unter Anfängerglück, wodurch man das Gefühl bekommt, dass man eindeutig wie dafür gemacht ist.\u003Cbr>\n\u003Cstrong>2.) Entwicklung & Bewältigung\u003C/strong>\u003Cbr>\nHier geht es um unseren inneren Antrieb und weiterzuentwickeln, Fähigkeiten zu erwerben und Herausforderungen zu meistern. Herausforderungen sind wichtig um dem Erhalt von Abzeichen oder einer Trophäe Bedeutung zu verleihen.\u003Cbr>\n\u003Cstrong>3.) Kreativität & Empowerment\u003C/strong>\u003Cbr>\nDas sind Anwendungsgebiete, die uns ermöglichen unserer Kreativität freien Lauf zu lassen und unsere Aufgaben besser zu erledigen. Beispiele: Lego, Booster in Spielen\u003Cbr>\n\u003Cstrong>4.) Besitz\u003C/strong>\u003Cbr>\nDas ist der Antrieb etwas besitzen zu wollen. Und ja, das funktioniert auch bei virtuellen Gütern.\u003Cbr>\n\u003Cstrong>5.) Sozialer Druck\u003C/strong>\u003Cbr>\nDie Macht des Gruppenzwangs haben wir alle wohl schon einmal erlebt. Dass dies auch gezielt eingesetzt werden kann zeigen vor allem junge StartUps, die nur durch exklusive Einladungen überhaupt zugänglich werden. Auch der Klassiker der Facebook Applikationen zählt hier dazu: Lade X Freunde ein, dann…\u003Cbr>\n\u003Cstrong>6.) Verknappung\u003C/strong>\u003Cbr>\nAuch bekannt als der Tante Jolesch-Effekt 😉 Dinge, die man nicht gleich haben kann oder von denen nicht viele verfügbar sind, sind immer attraktiver. Die Sache mit dem grünen Gras und den anderen Weiden und so…\u003Cbr>\n\u003Cstrong>7.) Unberechenbarkeit\u003C/strong>\u003Cbr>\nDie typische Frage: Was passiert als Nächstes? Was passiert, wenn ich da klicke? Wenn man diesen Spannungsbogen aufrecht erhalten kann, bleiben die User dran.\u003Cbr>\n\u003Cstrong>8.) Vermeidung\u003C/strong>\u003Cbr>\nWer mag es schon Zeit und vielleicht sogar Geld oder soziale Beziehungen investieren für nichts. Wenn man schon Energie in etwas steckt, dann soll es sich auszahlen. Die Gefahr all das wieder zu verlieren motiviert uns weiter zu machen. Beispiel Farmville: Man hat mühsam sein Feld bestellt. Da möchte man nicht die Ernte verpassen sonst war all der Aufwand umsonst.\u003Cbr>\nMehr dazu in \u003Ca href=\"http://prezi.com/jegq08vkdyrp/?utm_campaign=share&utm_medium=copy\" target=\"_blank\" rel=\"noopener noreferrer\">meinen Prezi-Slides inklusive Gamification Beispiele\u003C/a>:\u003Cbr>\n\u003Ciframe src=\"http://prezi.com/embed/jegq08vkdyrp/?bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&features=undefined&disabled_features=undefined\" height=\"400\" width=\"550\" frameborder=\"0\">\u003C/iframe>\u003Cbr>\nIch finde mit Hilfe von Octalysis lassen sich Gamification-Ansätze strategischer analyiseren, planen und angehen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Gamification nach Plan - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Gamification ist ein absolutes Trendthema. Auch Randi Zuckerberg, Ex-Chief Marketing Officer bei Facebook, führt in ihren 10 Social Media Trends Gamification an. „Gamification of Everything. No matter what drives you, you can find an app that will motivate you. Among the examples Zuckerberg gave was an app called Snooze which gamifies waking up in the […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2013-07-02T20:49:49+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://legacy.liechtenecker.dev/wp-content/uploads/2013/07/octalysis_farmville1-1.png\" />\n\t\u003Cmeta property=\"og:image:width\" content=\"1265\" />\n\t\u003Cmeta property=\"og:image:height\" content=\"822\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"3 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://legacy.liechtenecker.dev/wp-content/uploads/2013/07/octalysis_farmville1-1.png\",\"width\":1265,\"height\":822},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/\",\"name\":\"Gamification nach Plan - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/#primaryimage\"},\"datePublished\":\"2013-07-02T20:49:49+00:00\",\"dateModified\":\"2013-07-02T20:49:49+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/gamification-nach-plan/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\",\"name\":\"Susanne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/c2f264f51e8645658c760e6e79654fc7?s=96&d=mm&r=g\",\"caption\":\"Susanne\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":151,"id":152,"myRole":153,"name":154,"nickname":155},"User","24","Ideen-Generator, ist auf diversen Konferenz-Bühnen anzutreffen, bereichert unser Lab mit psychologischem Know-how","s-liechtenecker","Susanne",{"latestKnowhow":157},[158,176,189],{"__typename":79,"id":159,"title":160,"path":161,"wpTeaserText":162,"wpPromotedTeaserImage":13,"wpHeaderImage":163},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":174,"path":175,"status":20},"MediaImage","3364",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":13,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":177,"title":178,"path":179,"wpTeaserText":180,"wpPromotedTeaserImage":13,"wpHeaderImage":181},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":164,"id":182,"excludeFromScreenreader":13,"mediaImage":183,"name":187,"path":188,"status":20},"3355",{"__typename":167,"url":184,"width":169,"height":170,"alt":185,"title":13,"size":186,"mime":173},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":190,"title":191,"path":192,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":193},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":164,"id":194,"excludeFromScreenreader":21,"mediaImage":195,"name":199,"path":200,"status":20},"3303",{"__typename":167,"url":196,"width":169,"height":170,"alt":197,"title":13,"size":198,"mime":173},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":202,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":203,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":207,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":210,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":213,"Menu:footer":216,"ROOT_QUERY":226,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":242,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":245,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":248,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":251,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":254,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":257,"Menu:nuxt-main-menu":260,"TermCategories:8":274,"TermTags:525":285,"TermTags:1194":286,"User:24":287,"NodeWpPost:1043":288,"MediaImage:3364":309,"NodeWpPost:1619":311,"MediaImage:3355":314,"NodeWpPost:1616":316,"MediaImage:3303":319,"NodeWpPost:1606":321},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",204,"internal",20,"expanded",21,"attributes",206],{"__ref":205},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",208,"internal",20,"expanded",21,"attributes",209],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",211,"internal",20,"expanded",21,"attributes",212],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",214,"internal",21,"expanded",21,"attributes",215],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",217],[218,220,222,224],{"__ref":219},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":221},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":223},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":225},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",227,"menu({\"name\":\"FOOTER\"})",228,"menu({\"name\":\"NUXT_MAIN_MENU\"})",230,"route({\"path\":\"/blog/gamification-nach-plan\"})",232,"latestKnowhow({\"excludeId\":\"1043\",\"limit\":3})",235],"Query",{"__ref":229},"Menu:footer",{"__ref":231},"Menu:nuxt-main-menu",["null","__typename",77,"entity",233],{"__ref":234},"NodeWpPost:1043",[236,238,240],{"__ref":237},"NodeWpPost:1619",{"__ref":239},"NodeWpPost:1616",{"__ref":241},"NodeWpPost:1606",["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",243,"internal",20,"expanded",21,"attributes",244],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",51,"title",52,"description",13,"url",53,"langcode",246,"internal",20,"expanded",21,"attributes",247],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",56,"title",57,"description",13,"url",58,"langcode",249,"internal",20,"expanded",21,"attributes",250],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",252,"internal",20,"expanded",21,"attributes",253],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",255,"internal",20,"expanded",21,"attributes",256],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",258,"internal",20,"expanded",21,"attributes",259],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",5,"id",41,"name",42,"items",261],[262,264,266,268,270,272],{"__ref":263},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":265},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":267},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":269},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":271},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":273},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",112,"id",113,"name",114,"path",115,"status",20,"weight",116,"description",275,"langcode",276,"changed",277,"metatag",278],["null","__typename",118,"processed",119,"format",120],{"__ref":205},["null","__typename",83,"timestamp",123,"timezone",85,"offset",86,"time",124],[279,281,283],["null","__typename",93,"tag",94,"attributes",280],["null","__typename",96,"name",97,"content",128],["null","__typename",93,"tag",94,"attributes",282],["null","__typename",96,"name",131,"content",132],["null","__typename",100,"tag",101,"attributes",284],["null","__typename",103,"href",135,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",138,"id",139,"name",140,"path",141,"weight",116],["null","__typename",138,"id",143,"name",144,"path",145,"weight",116],["null","__typename",151,"id",152,"myRole",153,"name",154,"nickname",155],["null","__typename",79,"id",80,"title",81,"changed",289,"created",290,"langcode",291,"path",90,"promote",21,"status",20,"sticky",21,"metatag",292,"category",299,"contentElements",13,"evergreen",13,"tags",301,"wpBody",306,"wpHeaderImage",13,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",13,"wpYoastHead",149,"author",307],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],{"__ref":205},[293,295,297],["null","__typename",93,"tag",94,"attributes",294],["null","__typename",96,"name",97,"content",98],["null","__typename",100,"tag",101,"attributes",296],["null","__typename",103,"href",104,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",107,"tag",94,"attributes",298],["null","__typename",109,"property",110,"content",81],{"__ref":300},"TermCategories:8",[302,304],{"__ref":303},"TermTags:525",{"__ref":305},"TermTags:1194",["null","__typename",147,"processed",148,"format",120,"summary",13],{"__ref":308},"User:24",["null","__typename",164,"id",165,"excludeFromScreenreader",13,"mediaImage",310,"name",174,"path",175,"status",20],["null","__typename",167,"url",168,"width",169,"height",170,"alt",171,"title",13,"size",172,"mime",173],["null","__typename",79,"id",159,"title",160,"path",161,"wpTeaserText",162,"wpPromotedTeaserImage",13,"wpHeaderImage",312],{"__ref":313},"MediaImage:3364",["null","__typename",164,"id",182,"excludeFromScreenreader",13,"mediaImage",315,"name",187,"path",188,"status",20],["null","__typename",167,"url",184,"width",169,"height",170,"alt",185,"title",13,"size",186,"mime",173],["null","__typename",79,"id",177,"title",178,"path",179,"wpTeaserText",180,"wpPromotedTeaserImage",13,"wpHeaderImage",317],{"__ref":318},"MediaImage:3355",["null","__typename",164,"id",194,"excludeFromScreenreader",21,"mediaImage",320,"name",199,"path",200,"status",20],["null","__typename",167,"url",196,"width",169,"height",170,"alt",197,"title",13,"size",198,"mime",173],["null","__typename",79,"id",190,"title",191,"path",192,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",322],{"__ref":323},"MediaImage:3303"]