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UX Snacks Vol. 6, Valentine’s Day Edition",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1725883688,"UTC","+00:00","2024-09-09T12:08:08+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1708430100,"2024-02-20T11:55:00+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/from-ux-with-love-ux-snacks-vol-6-valentines-day-edition",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","From UX with LOVE - UX Snacks Vol. 6, Valentine’s Day Edition | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/from-ux-with-love-ux-snacks-vol-6-valentines-day-edition","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":109,"tag":96,"attributes":114},{"__typename":111,"property":115,"content":116},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/wp-migration/wordpress-media-image/2024/02/BLOG_UXSnacks06_SHARING-1204x630px.jpg?h=3ecc83bb&itok=ECXSCvMv",{"__typename":118,"id":119,"name":120,"path":121,"status":20,"weight":122,"description":123,"langcode":127,"changed":128,"metatag":131},"TermCategories","5","Inspiration","/kategorie/inspiration",0,{"__typename":124,"processed":125,"format":126},"Text","Weitere Themen, die uns beschäftigen, die sich aber keiner anderen Kategorie zuordnen lassen wie Social Media, Memes, SEO aber auch viele Podcasts, die viele verschiedene Themen ansprechen.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,138],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"Inspiration | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":125},"description",{"__typename":102,"tag":103,"attributes":139},{"__typename":105,"href":140,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/inspiration",{"__typename":142,"processed":143,"format":126,"summary":144},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cem>We feel it in our fingers\u003C/em>\u003Cbr>\u003Cem>We feel it in our toes\u003C/em>\u003Cbr>\u003Cem>UX-Love is all around us\u003C/em>\u003Cbr>\u003Cem>And so the feeling grows\u003C/em>\u003Cbr>\u003Cem>It’s written on the websites\u003C/em>\u003Cbr>\u003Cem>It’s everywhere we go,\u003C/em>\u003Cbr>\u003Cem>So if you really love UX\u003C/em>\u003Cbr>\u003Cem>Come on and let it show…\u003C/em>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>🩷\u003Cstrong> LOVE at first (In)sight:\u003C/strong> How A/B Testing Informs our Data -Driven UX\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cstrong>von Lisa Weilguni & Elena Coazzoli · Frontend Developer & Head of Product Development bei Lingvano\u003C/strong>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>A/B Testing ist wie eine Schachtel mit Pralinen. Um zu wissen, welche die Beste ist, muss man einfach mal probieren. Das haben Lisa und Elena von Lingvano schon vor einiger Zeit erkannt und mittlerweile sind sie absolute Profis wenn es um A/B Testing geht.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Schon gewusst? \u003Ca href=\"https://www.lingvano.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Lingvano\u003C/a> ist eine super \u003Cstrong>coole App mit der man ganz einfach Gebärdensprache\u003C/strong> lernen kann. Und gerade bei einer interaktiven App mit hohem Engagement bietet sich A/B Testing als wunderbare Methode für continuous improvement an. Beim A/B Testing \u003Cstrong>werden zwei Versionen, A und B, getestet, \u003C/strong>wobei eine Version eine Änderung enthält. Durch das gleichzeitige Testen beider Versionen mit verschiedenen Nutzergruppen kann man herausfinden, welche \u003Cstrong>Version besser abschneidet\u003C/strong>. Das ermöglicht es, \u003Cstrong>fundierte Entscheidungen\u003C/strong> darüber zu treffen, welche Änderungen die Nutzerzufriedenheit und das Engagement verbessern.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Welche Learnings die beiden aus dem A/B Testing mitgenommen haben?\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp> 1.\u003Cstrong> Lieber nicht zu viele Änderungen gleichzeitig implementieren. \u003C/strong>User:innen mögen die drastische Veränderung nicht und im Nachhinein lässt sich schwer identifizieren welche Teile der Veränderungen gefallen bzw. nicht gefallen haben.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>2. \u003Cstrong>Koordination der A/B Testings ist das A und O\u003C/strong> – damit sich unterschiedliche Ziele und Maßnahmen nicht in die Quere kommen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>3. Bei den Daten im A/B Testing ist es auch ähnlich wie mit den Pralinen. \u003Cstrong>Je mehr Daten desto besser.\u003C/strong> A/B Testings in Bereichen von Applikationen in denen es fast keine Daten gibt sind nicht empfehlenswert.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>4. \u003Cstrong>Expect the unexpected:\u003C/strong> Wie bei jedem User-Testing wird man immer darüber überrascht wie User:innen ticken. Darauf muss man von Anfang an gefasst sein.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-xwc\">\u003Cdiv class=\"ckeditor-grid-col x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1\">\u003Cdiv alt=\"Fotocollage mit Fotos vom Event, speziell vom Vortrag Lingvano\" data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"37767c1b-40c1-4997-b13a-b8367fec977a\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=JNppf7Al 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=EbPwG3pK 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1152\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=Hda7k6jU 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=3dx62c76 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"819\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=CYsrHz80 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=fXV7LtE5 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"596\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=QhyhLK3q 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=Aq7po0yg 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"384\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=frUOptie 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2024/02/31.jpg.webp?itok=s8gqSFYe 2x\" type=\"image/webp\" width=\"1620\" height=\"1296\">\n                  \u003Cimg loading=\"lazy\" width=\"2000\" height=\"1600\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2024/02/31.jpg.jpg?itok=s8gqSFYe\" alt=\"Fotocollage mit Fotos vom Event, speziell vom Vortrag Lingvano\" title=\"31\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-10\"> \u003C/div>\u003Cdiv class=\"ckeditor-spacer spacer spacer-2\"> \u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>🩷🩷\u003Cstrong> We LOVE to entertain you:\u003C/strong> \u003Cstrong>Elevating User Engagement with a Captivating Experience\u003C/strong>\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cstrong>Elena Winitschenko · Head of UX Streaming bei Seven.One Entertainment Group\u003C/strong>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Elena von \u003Ca href=\"https://www.joyn.at/\" target=\"_blank\" rel=\"noreferrer noopener\">JOYN\u003C/a> ist extra aus München angereist um uns ihr großartiges Wissen zu User Experience im Streaming Bereich aufzutischen. Besonders spannend war ihre eigene Erfahrung mit einer Userin, die sie vor Ort zu einem Gespräch eingeladen hatten. Zur Begrüßung fragte Elena sie nach einem Getränk ihrer Wahl.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cem>„Ich habe sie gefragt ob sie Wasser, Kaffee, Tee oder einen Saft trinken mag. Sie sieht mich dann an und antwortet wie aus der Pistole geschossen: Eine Cola.“\u003C/em>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Elena wurde in dem Moment klar, dass die Situation nicht unähnlich ist zu der, wenn User:innen das erste Mal die App öffnen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">„Um zu wissen was User:innen genau wollen, müssen wir wissen mit welchen Erwartungen sie zu uns kommen.“\u003C/span>\u003Ccite class=\"author\">Elena Winitschenko\u003C/cite>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Nicht nur seit diesem Moment setzt sich Joyn \u003Cstrong>sehr intensiv mit User:innen, deren Needs, Wünschen und Erfahrungen auseinander \u003C/strong>um so die möglichst beste App-Experience zu schaffen. Und nicht nur deswegen, hat es JOYN einen erfolgreichen Launch am österreichischen Markt über die (Streaming)Bühne gebracht. Was wir euch davon mitgeben können? Unternehmen brauchen ein offenes Verständnis für ihre User:innen und deren unterschiedliche Anforderungen…und eine volle Bar. 😉\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-xwc\">\u003Cdiv class=\"ckeditor-grid-col x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1\">\u003Cdiv alt=\"Foto-Collage vom Vortrag Joyn im Rahmen der UX Snacks\" data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"4abdb0a2-153f-4f56-8dc1-ec78d7e9ddac\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=qSfogoez 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=PT1yaSa_ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1152\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=ovkCql8u 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=C3Orz4dW 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"819\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=YOgJSCgC 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=67KAKoLN 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"596\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=XzCy9HQ1 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=1eBGWdDh 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"384\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=cj5M3hGr 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2024/02/30.jpg.webp?itok=tx-C429p 2x\" type=\"image/webp\" width=\"1620\" height=\"1296\">\n                  \u003Cimg loading=\"lazy\" width=\"2000\" height=\"1600\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2024/02/30.jpg.jpg?itok=tx-C429p\" alt=\"Foto-Collage vom Vortrag Joyn im Rahmen der UX Snacks\" title=\"30\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-10\"> \u003C/div>\u003Cdiv class=\"ckeditor-spacer spacer spacer-2\"> \u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>🩷🩷🩷\u003Cstrong> LOVE letter to UX Community:\u003C/strong> \u003Cstrong>Wie gute Typografie deine UX verbessert\u003C/strong>\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cstrong>Miriam Perkmann · UX Designerin bei Liechtenecker\u003C/strong>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>A wise woman once said:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">„Typografie ist wie Luft. Man nimmt sie erst wahr, wenn sie schlecht ist.“\u003C/span>\u003Ccite class=\"author\">Miriam Perkmann\u003C/cite>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Zum Glück arbeitet diese weise Frau tatsächlich in unseren eigenen, heiligen Hallen und hat uns sehr viel spannenden Inhalt zur Magie der Typografie geboten.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Um die Wichtigkeit der Typografie zu verstehen, müssen wir verinnerlichen wie das Lesen überhaupt zustande kommt. Das Lesen ist eine erlernte Fähigkeit die wir ca. ab unserem 7. Lebensjahr ausüben. Der Mensch liest in einem unterbewussten Autopilot-Modus, das geschieht leicht und flüssig, weil das Gehirn sich gleichzeitig auch mit dem Inhalt beschäftigen sollte. Damit das gut funktioniert, sollte schlechte Lesbarkeit unbedingt vermieden werden. Womit man schlechte Lesbarkeit vermeiden kann?\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>Passende Schriftgröße\u003C/li>\u003Cli>Optimierung der Zeilenlänge und Zeilenabstand\u003C/li>\u003Cli>Richtiges Layout (Weißraum/Grid)\u003C/li>\u003Cli>Genügend Kontraste\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Klingt vielleicht leichter als es ist, denn gerade in der Praxis und bei der Kombination von mehreren Schriftarten gerät es leicht außer Fokus und macht Applikationen komplexer als die sein sollten. \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-xwc\">\u003Cdiv class=\"ckeditor-grid-col x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1\">\u003Cdiv alt=\"Foto-Collage der UX Snacks, speziell des Vortrages von Miriam Perkmann, Liechtenecker\" data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"a8e5d5a9-5fb9-4b51-b418-31f052839f31\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=uURs8gOS 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=8ftq3UVD 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1152\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=HGjCE6CP 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=irBMPuJc 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"819\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=_FcrB5AR 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=HLKluqv5 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"596\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=9YCylcyp 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=aDyxm3uv 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"384\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=DdtOBiU3 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2024/02/29.jpg.webp?itok=iNasJCxS 2x\" type=\"image/webp\" width=\"1620\" height=\"1296\">\n                  \u003Cimg loading=\"lazy\" width=\"2000\" height=\"1600\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2024/02/29.jpg.jpg?itok=iNasJCxS\" alt=\"Foto-Collage der UX Snacks, speziell des Vortrages von Miriam Perkmann, Liechtenecker\" title=\"29\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Wer übrigens noch immer nicht tief genug in das Thema Typografie eingetaucht ist der springt jetzt einmal rüber zu Miriam’s zwei tollen Blogbeiträgen:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Ca href=\"/blog/diggin-deep-into-typography\" target=\"_blank\" rel=\"noreferrer noopener\">Diggin deep in to typography Teil 1\u003C/a>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Ca href=\"/blog/wie-typografie-deine-user-experience-unterstuetzen-kann-teil-2\">Diggin deep into typography Teil 2\u003C/a>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>🩷 \u003Cbr>Das war wunderschön mit euch! Das Herzerl pumpert, die Schmetterlinge flattern und wir würden euch gerne auf ein 2. Date einladen… Wann? Na wie wäre es gleich mit der nächsten Ausgabe der UX Snacks.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cstrong>UX Snacks Vol. 7 – Donnerstag, 25. April\u003C/strong>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Wir sehen uns dort! Bussi und bis bald \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Mehr Fotos seht ihr \u003Ca href=\"https://cloud.liechtenecker.at/s/GDq2YwrCtcRHaea\" target=\"_blank\" rel=\"noreferrer noopener\">hier\u003C/a>\u003C/p>\u003C/div>\u003C/div>\u003C/div>","Das waren die UX Snacks Vol. 06 am 15. Februar.",{"__typename":146,"id":147,"excludeFromScreenreader":13,"mediaImage":148,"name":153,"path":156,"status":20},"MediaImage","175",{"__typename":149,"url":150,"width":151,"height":152,"alt":13,"title":153,"size":154,"mime":155},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2024/02/BLOG_UXSnacksVol06_TITEL-2880x1300px-scaled.jpg",2560,1156,"BLOG_UXSnacksVol06_TITEL-2880x1300px",428724,"image/jpeg","/media/175/edit",{"__typename":146,"id":158,"excludeFromScreenreader":13,"mediaImage":159,"name":163,"path":165,"status":20},"174",{"__typename":149,"url":160,"width":161,"height":162,"alt":13,"title":163,"size":164,"mime":155},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2024/02/BLOG_UXSnacks06_SHARING-1204x630px.jpg",1204,630,"BLOG_UXSnacks06_SHARING-1204x630px",529259,"/media/174/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\r\n\u003Cmeta name=\"description\" content=\"Das waren die UX Snacks Vol. 6 am 15. 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