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Es gibt viele \u003Ca href=\"http://www.liechtenecker.at/tag/corporate-blog/\">mehr oder weniger erfolgreiche Beispiele\u003C/a>. Ein sehr erfolgreiches Example bietet sich aus der Gastronomiewelt. Seit längerem beobachte ich den Blog der großen Hotelkette Marriott. \u003C/p>\n\u003Cp> \u003Ca href=\"http://www.blogs.marriott.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cimg title=\"blog marriott\" src=\"http://www.liechtenecker.at/wp-content/themes/uploads/marriotonthemove.jpg\" alt=\"Screenshot Blog Marriott\">\u003C/a>\u003C/p>\n\u003Cp> \u003Ca href=\"http://www.blogs.marriott.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\"Marriott on the move\"\u003C/a> besteht schon recht lange, nämlich seit Anfang 2007. Für die Beiträge in diesem Hotelblog ist Bill Marriott, CEO der Marriott-Kette verantwortlich. Außerdem agiert er als Aushängeschild mit Foto und Unterschrift. Aber eigentlich   lässt der Chef schreiben, selbst sitzt er nicht vor dem Computer. Bill diktiert  klassisch die Postings und lässt diese nachträglich veröffentlichen. Die diktierten Audiofiles gibt es aber zusätzlich als Podcast downzuloaden. \u003C/p>\n\u003Cp>In diesem Fall wurde das Wesen und die Ethik des neuen Web gut interpretiert bzw. kommuniziert. Es sind  interessante Beiträge über den Hotelalltag, das Management oder Probleme mit und von Mitarbeitern, die nicht nur eine reine Werbeaussage beinhalten. Die Beiträge sind zahlreich kommentiert. Der Blog entspricht sozusagen den goldenen Regeln eines Corporate Blogs.\u003C/p>\n\u003Cp>Der CEO meint selber, dass dies ein guter Weg ist um direkte PR zu betreiben und der Blog zeigt, dass der Oberboss auch nur ein gewöhnlicher Mensch ist. Der Blog ist auch erfolgreich weil wenige Hotelmanager bis jetzt die neuen digitalen Medien verstanden haben, so wie es aussieht. 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