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class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2013/05/online1-1.png?itok=_lJf8Gbe\" data-rel=\"lightbox-gallery-6H0jca9T\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"online\" data-entity-type=\"media\" data-entity-uuid=\"07eaa35d-75e7-445c-aa56-995af1e2b66d\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=CYxS_vxm 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=UxMOv3A4 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=zz0VpGf0 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=lTULj4v4 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=FB1F-9ZL 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=pZE-7ss- 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=4sQkP8X0 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=LDY3vR-d 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=yyt_CmIi 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.webp?itok=C_R-kYli 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/05/online1-1.png.jpg?itok=C_R-kYli\" alt=\"online\" title=\"online\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Dass ein Like oder eine gewisse Anzahl an Likes in verschiedenen Büros Freudentaumel auslösen kann, ist bekannt. Dass ein Like aber ein Blaulicht auslöst, war uns dann doch neu. Eine Webagentur aus Bratislava hat diese Idee gekonnt umgesetzt und sammelt mit der Installation gerade tausende Likes. Ein “Gefällt mir” oder besser ein “Páci sa mi to” auf ihrer Website \u003Ca href=\"http://www.core4.sk\">core4.sk\u003C/a> löst ein Blaulicht im Büro aus. Dieses leuchtet so lange, bis einer der Angestellten vorbei kommt und das Blaulicht wieder ausschaltet und sich mit einem Winken für den Like bedankt.\u003Cbr>\nDie Kombination von einer Online-Aktion und einer Offline-Reaktion ist nicht ganz neu, aber bei weitem noch nicht oder vielleicht auch einfach nicht mehr ein alltäglicher Bestandteil im Portfolio von digitalen Kampagnen.\u003Cbr>\nWir haben uns nach weiteren Beispielen dafür umgesehen und sind auf ein paar tolle, wenn auch leider nicht ganz neue Beispiele gestoßen.\u003Cbr>\n\u003Cbr>\nFür Ariel wurde am Hauptbahnhof in Stockholm schon 2011 ein Roboter entwickelt, der die High End Designer Klamotten auf Anweisung der Facebook Community in Skandinavien beschmutzte. Schwierige Flecken, wie z.B. Marmelade oder Schokolade wurden erst auf die Shirts geschossen, diese wurden anschließend mit Ariel gereinigt und per Post an die ausgelosten Gewinner geschickt:\u003Cbr>\nhttp://youtu.be/ly5cdIRzYD4\u003Cbr>\nAuch Vodafone lies bereits 2010 in Australien eine Online-Acton-Offline-Reaktion Maschine entwickeln – mit der man mittels Facebook App eine riesige Pinata zerstören sollte. War die Pinata endlich geknackt, gab es jede Menge Preise zu gewinnen und somit einen großen Anreiz, an der Sache dranzubleiben.\u003Cbr>\nhttp://youtu.be/VuDOHOMZK08\u003Cbr>\nIm Behind the Scenes Video wird der Roboter und die Technik dahinter noch etwas detaillierter erklärt:\u003Cbr>\nhttp://youtu.be/A_RSiIYdOzs\u003Cbr>\nAuch das Twerrible Towel der Steelers für die Super Bowl 2011 fanden und finden wir genial. Über den Hashtag #Steelersnation wurde das Handtuch von einer Roboter-Hand geschwungen. Ziel war es, bis zum Superbowl durchgehend das Handtuch in Bewegung zu halten.\u003Cbr>\nhttp://vimeo.com/24577662\u003Cbr>\nApropos: Durch diese Idee entstand dann auch unser\u003Ca title=\"Interaktives Fangame nutzt Social Media, HTML5 und CSS3\" href=\"https://liechtenecker.at/interaktives-fangame-nutzt-social-media-html5-und-css3/\"> Cheer Em Up \u003C/a> – eine App bei der sich die Football-Helme zwar nicht offline aber online vorwärts bewegen und in der die lautesten Fans das Spiel für ihre Mannschaft gewinnen konnten.\u003Cbr>\nUnd dann gab es natürlich noch die \u003Ca href=\"https://www.facebook.com/jugendgegenaids/app_249329328458987\">per Like zu weinen beginnende Marienstatue\u003C/a> oder \u003Ca href=\"http://www.guardian.co.uk/media/2010/jun/24/cannes-lions-cyber-nike-chalkbot\">Nike’s Chalkbot\u003C/a>, der auf den Straßen der Tour de France das Thema Krebs Bewusstsein in den Vordergrund rückte.\u003Cbr>\nWirklich neue Beispiele sind uns bei unserer Recherche aber nicht aufgefallen, vom Blaulicht Büro, dass uns das Thema wieder entdecken lies, einmal abgesehen.\u003Cbr>\nKennt ihr neue, aktuelle Beispiele von solchen Robotern oder ähnlichen Installationen?\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/die-online-action-offline-reaction-maschinen/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Die Online-Action-Offline-Reaction Maschinen - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Dass ein Like oder eine gewisse Anzahl an Likes in verschiedenen Büros Freudentaumel auslösen kann, ist bekannt. Dass ein Like aber ein Blaulicht auslöst, war uns dann doch neu. Eine Webagentur aus Bratislava hat diese Idee gekonnt umgesetzt und sammelt mit der Installation gerade tausende Likes. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":160,"id":161,"excludeFromScreenreader":13,"mediaImage":162,"name":170,"path":171,"status":20},"MediaImage","3364",{"__typename":163,"url":164,"width":165,"height":166,"alt":167,"title":13,"size":168,"mime":169},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":173,"title":174,"path":175,"wpTeaserText":176,"wpPromotedTeaserImage":13,"wpHeaderImage":177},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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