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beste Super Bowl Kampagne 2014",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1391768922,"UTC","+00:00","2014-02-07T10:28:42+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/die-beste-super-bowl-kampagne-2014",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Die beste Super Bowl Kampagne 2014 | Liechtenecker UX Design 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Bowl","/tag/super-bowl",{"__typename":147,"processed":148,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>In meinem monatlichen \u003Ca href=\"http://werbeplanung.at/news/marketing/2014/02/gastkommentar-von-susanne-liechtenecker-wenn-real-time-marketing-doch-nur-langweilige-werbung-ist\" target=\"_blank\" rel=\"noopener noreferrer\">Beitrag auf werbeplanung.at\u003C/a> habe ich dieses Mal aus aktuellem Anlass über Real Time Marketing, dem Super Bowl und die verpassten Chancen geschrieben. Insgesamt mein Fazit zum Super Bowl: Der \u003Ca href=\"http://www.youtube.com/watch?v=gKKVQLDYYcw\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener noreferrer\">Bud Light Spot\u003C/a> ist fantastisch. Alles andere nette TV Spots aber wo bleibt ein beeindruckendes Beispiel für integrierte bzw. crossmediale – oder darf ich noch ein Buzzword unterbringen – transmediale Kommunikation? Da haben wir in den letzten Jahren sicherlich Besseres gesehen.\u003Cbr>\nNa gut. Ein Beispiel gibt es schon. Wobei technisch gesehen, handelt es sich dabei nicht um eine Super Bowl Kampagne, setzt sie zeitlich doch exakt danach an. Ich spreche von Esurance. Esurance hat den ersten TV Spot nach dem Spiel gebucht. Wenig spannend eigentlich, aber dadurch haben sie  circa 30% an Kosten gespart. Genauer gesagt 1,5 Millionen Dollar. Ein schöner Betrag. Und weil Esurance für seine Kunden 30% an Zeit und Geld für günstige Versicherungen einsparen kann und somit an sie weitergibt, geben  sie auch ihre Super Bowl Einsparung weiter. Das könnte man also durchaus einen integrierten Ansatz nennen. Die \u003Ca href=\"http://blog.esurance.com/esurance-super-bowl-commercial-1-5-million-twitter-giveaway/?promoid=FBBR0-Esurance_Blog-Blog-Twitter_Giveaway-69#.UvJbKXd5M9k\" target=\"_blank\" rel=\"noopener noreferrer\">Unternehmens-DNA\u003C/a> wird perfekt übersetzt. Dazu gibt es einen TV-Spot. Danach kann man 3 Tage lang mitmachen in dem man auf Twitter den Hashtag #EsuranceSave30 twittert, um in der Jimmy Kimmel Show live als Gewinner überrascht zu werden. Mindestens 3 Disziplinen wurden dabei einbezogen: Klassik mit TV Spot, Online und PR. Damit darf sich das Unternehmen auch über 145.000 neue Follower freuen.\u003Cbr>\nFun Fact am Rande: Der Gewinner hat (angeblich) tatsächlich nur einmal mit dem Hashtag getwittert und wurde gezogen.\u003Cbr>\n\u003Ciframe src=\"//www.youtube.com/embed/VCPzdDVCN8Y?rel=0\" height=\"315\" width=\"560\" allowfullscreen frameborder=\"0\">\u003C/iframe>\u003Cbr>\n\u003Ciframe src=\"//www.youtube.com/embed/mcVmasEVWDc?rel=0\" height=\"315\" width=\"560\" allowfullscreen frameborder=\"0\">\u003C/iframe>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/die-beste-super-bowl-kampagne-2014/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Die beste Super Bowl Kampagne 2014 - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"In meinem monatlichen Beitrag auf werbeplanung.at habe ich dieses Mal aus aktuellem Anlass über Real Time Marketing, dem Super Bowl und die verpassten Chancen geschrieben. 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