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Informationsarchitekt und die richtige Contentstrategie",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1341898105,"UTC","+00:00","2012-07-10T05:28:25+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/der-informationsarchitekt-und-die-richtige-contentstrategie",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Der Informationsarchitekt und die richtige Contentstrategie | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/der-informationsarchitekt-und-die-richtige-contentstrategie","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","257","content","/tag/content",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"263","content strategie","/tag/content-strategie",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"264","content strategy","/tag/content-strategy",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"636","informationsarchitekt","/tag/informationsarchitekt",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"1029","publikation","/tag/publikation",{"__typename":159,"processed":160,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Aufgaben einer Webagentur sind breit gefächert. Neben der Konzeption und dem Design von Informationen, ist ein großer Schwerpunkt auch immer die Umsetzung und Programmierung. Doch eigentlich sind die Informationen und Inhalte der wichtigste Kern. Das schönste Design und die beste Umsetzung nützen nichts, wenn die Publizierung der Inhalte nicht ordentlich überlegt wurde. Wir sprechen hier von Informationsdesign.\u003Cbr>\nContent is King – das wissen wir schon länger. Aber gibt es für die inhaltliche Kommunikation auch immer eine passende Überlegung und Prozesse? Content Strategie ist hier das Stichwort. Es geht darum, dass die Inhalte bei einem Webauftritt immer im Mittelpunkt stehen und wie der Prozess zu diesen Inhalten führt.\u003Cbr>\nIch möchte in diesem Blogbeitrag jetzt keinen Diskurs über richtiges Texten geben,  das würde den Rahmen sprengen, allerdings möchte ich bei dem Einsatz von einem Content Management System auf wichtige Punkte aufmerksam machen bzw. welche Prozessverbesserungen stattfinden könnten.\u003C/p>\n\u003Ch3>Es geht nicht nur ums Schreiben: Content Strategie\u003C/h3>\n\u003Cp>Content ist für uns ein wesentlicher Bestandteil von Usability und User Experience. Findet und bekommt der User die gesuchten Informationen und sind diese auch ansprechend textiert und aufbereitet. Denn langweilige und unpassend lange Texte können den User negativ beeinflussen. Was macht für den User wirklich Sinn und was möchte ich als Autor unterbringen? Da bestehen oft unterschiedlich Auffassungen. Da wir bei unseren Konzepten immer den User ins Zentrum stellen (\u003Ca href=\"https://liechtenecker.at/user-centered-design/\" target=\"_blank\" rel=\"noopener noreferrer\">User Centered Design\u003C/a>), beachten wir dies auch bei den Inhalten. Deswegen sollte man sich immer folgende grundsätzliche Fragen vor der redaktionellen Aufbereitung stellen:\u003C/p>\n\u003Cul>\n\u003Cli>Ist der Inhalt möglichst unique und nicht dupliziert?\u003C/li>\n\u003Cli>Was ist der Zweck des Inhaltes?\u003C/li>\n\u003Cli>Was könnte der Leser wollen und ergänzend wollen?\u003C/li>\n\u003Cli>Passt der Inhalt zur Marke oder Botschaft des gesamten Webauftrittes?\u003C/li>\n\u003Cli>Gibt es richtige Freigabeprozesse (Korrekturlesen, Zeitabstimmung)?\u003C/li>\n\u003Cli>Kann ich den Inhalt konsistent auf allen Devices veröffentlichen oder muss ich eventuelle Kürzungen vornehmen?\u003C/li>\n\u003Cli>Wie hängt der Inhalt mit anderen Inhalten zusammen und welche Beziehungen könnte es geben?\u003C/li>\n\u003Cli>Wie kann ich den Inhalt visuell (Bild, Video) unterstreichen?\u003C/li>\n\u003Cli>Wie gut korreliert der Inhalt mit einer Suchmaschinenoptimierung?\u003C/li>\n\u003Cli>Kann der Inhalt auch um Social Komponenten aufgewertet werden (persönliche Kommentare, Zitate)?\u003C/li>\n\u003Cli>Kann ich den Inhalt gut skalieren und aufmachen oder bietet sich eine Serie an?\u003C/li>\n\u003Cli>Wie kann ich den Inhalt möglichst optimieren oder  bereinigen?\u003C/li>\n\u003Cli>Wie kann ich den Inhalt auf anderen Kanälen ausweiten?\u003C/li>\n\u003Cli>Gibt es eine redaktionelle Strategie für Themenschwerpunkte in der Zukunft?\u003C/li>\n\u003C/ul>\n\u003Cdiv title=\"contentstrategie\" data-entity-type=\"media\" data-entity-uuid=\"98e1e0de-808e-4ee2-88c8-f822858827d0\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=ghQJXqa5 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=YWf1nbgT 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=rtl6Pf5z 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=co7Yo25O 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=mWcaICS0 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=5co6_INX 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=g5MJkkGB 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=sLorlv0h 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"444\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=GgLfXMu9 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.webp?itok=bMoWvx32 2x\" type=\"image/webp\" width=\"540\" height=\"500\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"500\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/07/contentstrategie1-1.png.jpg?itok=bMoWvx32\" alt title=\"contentstrategie\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003C/p>\n\u003Ch3>Der Informationsarchitekt\u003C/h3>\n\u003Cp>Sowie in vielen Bereichen innerhalb der neuen Medien, tun sich auch zum Thema Inhalte neue Bereiche bzw. Berufssparten auf. Wenn man sich die Liste vorhin durchliest wird eines klar, der Bereich Inhalte und Informationen im Web wird immer komplexer. Da kommt der Informationsarchitekt ins Spiel. Hier geht es um die Konzeption und Organisation von Inhalten eines Webprojektes. Dass dies schon in der Konzeptionsphase wichtig ist, erklärt sich von selbst. Denn meistens verwenden Screendesigner bei den Entwürfen nur die berühmten „Lorem ipsum“ Texte, aber die erlauben keinen Blick auf den Zusammenhang mit den tatsächlichen Inhalten. Denn auch bei der Wahl eines richtigen CMS-Systems kann es sehr bedeutend sein, wie die Prozesse der Veröffentlichung ablaufen und welche Inhaltsstrukturen vorhanden sind.\u003C/p>\n\u003Ch3>Alles halb so wild\u003C/h3>\n\u003Cp>Keine Angst es ist nicht alles so kompliziert wie es scheint: Content Strategie ist für uns auch ein Überbegriff um Designer, Autoren und Leser in einer ganzheitlichen Art zu zusammenzufassen.  Jeder Inhalt lebt und kann wissenschaftlich nicht in alle Einzelteile zerlegt werden, aber es darf nie vergessen werden, dass es immer nur um Inhalte geht, deswegen ist die oben beschriebene Liste immer für uns eine Checkliste bei unseren Webprojekten.\u003Cbr>\nMich freut es, dass die Webprojekte immer anspruchvsoller und erwachsen werden, falls ihr tiefer in das Thema \u003Cstrong>Content Strategie\u003C/strong> eintauchen wollt, kann ich euch \u003Ca title=\"Buch Content Strategy\" href=\"http://www.amazon.de/Content-Strategy-Voices-That-Matter/dp/0321808304/ref=sr_1_1?ie=UTF8&qid=1341829335&sr=8-1\" target=\"_blank\" rel=\"noopener noreferrer\">folgendes Buch ans Herz legen.\u003C/a>\u003C/p>\n\u003Ch3>Weiterführende Links\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Ca href=\"http://www.alistapart.com/articles/tinker-tailor-content-strategist/\" target=\"_blank\" rel=\"noopener noreferrer\">http://www.alistapart.com/articles/tinker-tailor-content-strategist/\u003C/a>\u003C/li>\n\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/der-informationsarchitekt-und-die-richtige-contentstrategie/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Der Informationsarchitekt und die richtige Contentstrategie - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Die Aufgaben einer Webagentur sind breit gefächert. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":176,"id":177,"excludeFromScreenreader":13,"mediaImage":178,"name":186,"path":187,"status":20},"MediaImage","3364",{"__typename":179,"url":180,"width":181,"height":182,"alt":183,"title":13,"size":184,"mime":185},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":189,"title":190,"path":191,"wpTeaserText":192,"wpPromotedTeaserImage":13,"wpHeaderImage":193},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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