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srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/03/osterlg1-1.jpg.webp?itok=SjF1_Wfk 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/03/osterlg1-1.jpg.webp?itok=Ld0yHWhD 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"266\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/03/osterlg1-1.jpg.webp?itok=HylZEHnC 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/03/osterlg1-1.jpg.webp?itok=Z5BWfkP5 2x\" type=\"image/webp\" width=\"524\" height=\"290\">\n                  \u003Cimg loading=\"lazy\" width=\"524\" height=\"290\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/03/osterlg1-1.jpg.jpg?itok=Z5BWfkP5\" alt title=\"osterlg\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>Pünktlich zum Osterfest, dem Fest des Suchens und Versteckens, kreierte Liechtenecker für das große Ostergewinnspiel von LG Electronics Austria und expert eine Buchstabensuche die sowohl online als auch offline für frühlingshaften Spiel- und Sammeltrieb sorgt. Für LG Electronics Austria und expert wurde ein Gewinnspiel entwickelt, das beiden Partnern erhöhte Aufmerksamkeit sowohl online als auch offline generiert.\u003Cbr>\n\u003C/p>\n\u003Ch3>Die Umsetzung\u003C/h3>\n\u003Cp>Zwischen 28.3. und 6.4. werden die Teilnehmer insgesamt 12 Buchstaben sammeln können, mit denen zum Schluss das gewünschte Lösungswort gebildet wird. 10 dieser Buchstaben finden sich in zufälliger Reihenfolge an den Gewinnspieltagen auf der \u003Ca href=\"http://www.facebook.com/LGAustria\">LG Austria Facebook Fanpage\u003C/a>, Während man auf den zehn grafisch ansprechenden Bildern zuerst nähere Infos zu den Besonderheiten des 3D Smart TVs erfährt, finden sich auf dem zweiten Blick Zahlencodes in versteckten Ostereiern darauf. Aus diesen Codes wird bei Eingabe jeweils ein Buchstabe generiert.\u003Cbr>\nEinen weiteren Code können Teilnehmer in den expert-Filialen in ganz Österreich finden. Dort wurden Schokoeier und Gewinnspiel-Aufkleber mit dem Code versteckt. Dieser Code generiert zwei Buchstaben. Alle Buchstaben, in die richtige Reihenfolge gebracht, ergeben das Lösungswort. Mit dieser Verknüpfung von Online und Offline Aktivitäten, stellen wir sicher das beide Gewinnspielpartner profitieren. Potenzielle Kunden werden online mit der „Drive to Store“-Aktion in die expert Filialen gebracht, aber auch umgekehrt, mögliche Fans für die LG Fanpage aus den Filialen gewonnen.\u003Cbr>\nDas Projekt wurde erstmals unter der Berücksichtigung des neuen Facebook Timeline Layouts umgesetzt.  Dabei kamen Webtechnologien wie HTML5/CSS3 und JavaScript zum Einsatz.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Das große Ostergewinnspiel von LG und expert - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Der Auftrag Pünktlich zum Osterfest, dem Fest des Suchens und Versteckens, kreierte Liechtenecker für das große Ostergewinnspiel von LG Electronics Austria und expert eine Buchstabensuche die sowohl online als auch offline für frühlingshaften Spiel- und Sammeltrieb sorgt. Für LG Electronics Austria und expert wurde ein Gewinnspiel entwickelt, das beiden Partnern erhöhte Aufmerksamkeit sowohl online als […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2012-03-29T14:28:08+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://legacy.liechtenecker.dev/wp-content/uploads/2012/03/osterlg1-1.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"1 Minute\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://legacy.liechtenecker.dev/wp-content/uploads/2012/03/osterlg1-1.jpg\",\"width\":524,\"height\":290},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/\",\"name\":\"Das gro\\u00dfe Ostergewinnspiel von LG und expert - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/#primaryimage\"},\"datePublished\":\"2012-03-29T14:28:08+00:00\",\"dateModified\":\"2012-03-29T14:28:08+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/das-grose-ostergewinnspiel-von-lg-und-expert/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\",\"name\":\"Susanne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/c2f264f51e8645658c760e6e79654fc7?s=96&d=mm&r=g\",\"caption\":\"Susanne\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":155,"id":156,"myRole":157,"name":158,"nickname":159},"User","24","Ideen-Generator, ist auf diversen Konferenz-Bühnen anzutreffen, bereichert unser Lab mit psychologischem Know-how","s-liechtenecker","Susanne",{"latestKnowhow":161},[162,180,193],{"__typename":79,"id":163,"title":164,"path":165,"wpTeaserText":166,"wpPromotedTeaserImage":13,"wpHeaderImage":167},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. 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