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Mehr als ein Dateiformat",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1554796244,"UTC","+00:00","2019-04-09T07:50:44+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1492056171,"2017-04-13T04:02:51+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/das-gif-mehr-als-ein-dateiformat",[94,101,108],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Das GIF - Mehr als ein Dateiformat | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/das-gif-mehr-als-ein-dateiformat","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":114,"id":115,"name":116,"path":117,"status":20,"weight":118,"description":119,"langcode":123,"changed":124,"metatag":127},"TermCategories","5","Inspiration","/kategorie/inspiration",0,{"__typename":120,"processed":121,"format":122},"Text","Weitere Themen, die uns beschäftigen, die sich aber keiner anderen Kategorie zuordnen lassen wie Social Media, Memes, SEO aber auch viele Podcasts, die viele verschiedene Themen ansprechen.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":125,"timezone":85,"offset":86,"time":126},1713772777,"2024-04-22T07:59:37+00:00",[128,131,134],{"__typename":95,"tag":96,"attributes":129},{"__typename":98,"name":99,"content":130},"Inspiration | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":132},{"__typename":98,"name":133,"content":121},"description",{"__typename":102,"tag":103,"attributes":135},{"__typename":105,"href":136,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/inspiration",[138,143,147,151,155,159],{"__typename":139,"id":140,"name":141,"path":142,"weight":118},"TermTags","82","Animation","/tag/animation",{"__typename":139,"id":144,"name":145,"path":146,"weight":118},"534","Geschichte","/tag/geschichte",{"__typename":139,"id":148,"name":149,"path":150,"weight":118},"538","Gif","/tag/gif",{"__typename":139,"id":152,"name":153,"path":154,"weight":118},"835","Motion","/tag/motion",{"__typename":139,"id":156,"name":157,"path":158,"weight":118},"981","PNG","/tag/png",{"__typename":139,"id":160,"name":161,"path":162,"weight":118},"1479","Web Culture","/tag/web-culture",{"__typename":164,"processed":165,"format":122,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Als das GIF vor rund 30 Jahren erfunden worden ist, rechnete wahrscheinlich niemand mit dem unglaublichen Erfolg des Dateiformats. Mit dem Aufkommen des Internets und der sehr begrenzten Bandbreite wurde das GIF schnell zu einem bevorzugten Format für Bilder im Internet. Nach massiven Rechtsstreitigkeiten und Grabenkämpfen in der Anfangszeit und einem Einbruch zwischen 2004 und 2010 feiert das GIF seitdem eine Renaissance.\u003Cbr>\nDie Popularitätskurve des GIFs als Grafik zeigt, dass das GIF seit 2010 wieder populär wird:\u003Cbr>\n\u003Cscript type=\"text/javascript\" src=\"https://ssl.gstatic.com/trends_nrtr/962_RC10/embed_loader.js\">\u003C/script> \u003Cscript type=\"text/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"GIF\",\"geo\":\"\",\"time\":\"all\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=all&q=GIF\",\"guestPath\":\"https://trends.google.at:443/trends/embed/\"}); \u003C/script>\u003C/p>\n\u003Ch2>Was ist ein GIF?\u003C/h2>\n\u003Cp>Ein GIF ist ein Dateiformat für Bilder, vergleichbar mit dem ebenso bekannten JPEG. Wie alle Formate hat es einige Vor- und Nachteile:\u003Cbr>\n\u003Cstrong>Nachteile\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Im Gegensatz zu JPEG (16,7 Millionen Farben) kann das GIF nur 256 Farben (diese sind allerdings frei wählbar) darstellen. Wird ein Bild als GIF gespeichert, verliert es also Farbinformationen. Man spricht beim Verlust von Informationen beim Speichern von Bildern auch von Lossy Compression.\u003C/li>\n\u003Cli>GIFs unterstützen wie PNGs Transparenz. Im Gegensatz zu PNGs ist diese Transparenz allerdings nicht variabel, es gibt nur völlig transparent oder gar nicht transparent. Dadurch wirken Kanten bei GIFs (wenn sie z.B. auf anderen Hintergründen eingesetzt werden) oft unsauber.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Vorteil\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Der größte Vorteil eines GIFs – und der eigentliche Grund für den Erfolg – liegt in der Möglichkeit, eine Animation in die Datei zu verpacken. Dabei werden mehre GIFs als Einzelbilder nacheinander angezeigt. Vom Ersteller des GIFs ist die Dauer jedes Einzelbilds einstellbar. Außerdem ist es möglich, die Animation im GIF zu loopen.\u003C/li>\n\u003C/ul>\n\u003Cdiv alt=\"Under Construction\" data-entity-type=\"media\" data-entity-uuid=\"7d07be64-713b-4069-9150-8ff70d29ad03\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>  \u003Cimg title=\"uc\" alt=\"Under Construction\" loading=\"lazy\" src=\"/sites/default/files/wp-migration/wordpress-media-image/2017/04/uc-1.gif\" width=\"413\" height=\"100\">\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>Die Möglichkeit, Animationen auf Webseiten einzusetzen, wurde in der frühen Zeit des Internets schnell für kleine animierte Elemente – Stichwort: Under Construction oder einer animierten Weltkugel – genutzt.\u003Cbr>\n\u003C/p>\n\u003Ch2>Ein kurzer Abstecher in die Geschichte des GIFs\u003C/h2>\n\u003Cp>Das Gif wurde 1987 von CompuServe, einem Internetprovider, erfunden. Kurz darauf folgte eine Klage eines anderen Unternehmen – Unisys – die in der Kompression des GIFs ein Patent von ihnen verletzt sahen. Nach einem langen Rechtsstreit, der sich bis 1994 zog und mit einer Lizenzvereinbarung endete, schien das Ende des GIFs besiegelt. Ab 1994 musste Lizenzgebühren für Software entrichtet werden, die GIFs speichern konnte. Diese Regelung mündete neben der Erfindung des freien Dateiformats PNG 1999 im \u003Ca href=\"http://burnallgifs.org/archives/\" target=\"_blank\" rel=\"noopener noreferrer\">Burn all GIFs-Day\u003C/a>, an dem Aktivisten ausgedruckte Versionen ihrer GIFs zeremoniell vor dem Hauptquartier von Unisys verbrannten.\u003Cbr>\nDie Geschichte nahm jedoch einen anderen Weg. Nachdem 2005 alle Patente für GIFs ausliefen feiert das GIF seit 2010 eine triumphale Rückkehr. Mit der Popularität von Tumblr und Co wurde das GIF auch als Kunstform, z.B. beim Cinemagram entdeckt.\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_10555\" style=\"width: 970px\" class=\"wp-caption aligncenter\">\u003Cdiv alt=\"Ein Cinemagram ist nur ein Einsatzbereich für das GIF\" data-entity-type=\"media\" data-entity-uuid=\"8c61057e-a27b-45c3-b66d-71939360e800\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>  \u003Cimg title=\"kfj_cinemagramm_weinschenke_v01\" alt=\"Ein Cinemagram ist nur ein Einsatzbereich für das GIF\" loading=\"lazy\" src=\"/sites/default/files/wp-migration/wordpress-media-image/2017/04/kfj_cinemagramm_weinschenke_v01-1.gif\" width=\"960\" height=\"540\">\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp id=\"caption-attachment-10555\" class=\"wp-caption-text\">Ein Beispiel für ein Cinemagram. Anders als bei einem Video ist nur ein kleiner Teil des Bildes animiert.\u003C/p>\u003C/div>\u003Cbr>\nDaneben funktioniert das GIF auch besonders gut für den Transport von Memes (wer nicht weiß, was Memes sind, \u003Ca href=\"/y-u-no-use-more-memes/\">hier eine Erklärung\u003C/a>), die in den letzten Jahren ebenfalls einen raketenhaften Aufstieg verzeichnen konnten.\n\u003Ch2>Und heute?\u003C/h2>\n\u003Cp>Heutzutage sind die meisten GIFs, die wir uns im Internet ansehen, keine GIFs mehr. Stattdessen konvertieren große Hosting- und Social-Media-Plattformen (wie z.b. Imgur und Twitter) die GIFs in H.264 codierte Videos um. Das hat mehrere Gründe: GIFs waren nie als Ersatz für längere Sequenzen oder ganze Videos gedacht. Bei längeren Sequenzen kann die Dateigröße schnell viele Megabyte erreichen, bei langen Videos noch mehr. Das ist dort wo GIFs heute vor allem konsumiert werden – nämlich auf Smartphones mit mobiler Datenverbindung – auch heute noch zu viel.\u003Cbr>\nSo machen sich viele Unternehmen die unglaubliche Kompressionsleistung von Videocodecs zu nutze um Bandbreite und Nutzererlebnis zu optimieren.\u003Cbr>\nAuch wenn das Dateiformat zunehmend verschwindet, hat sich der Stil und die Bedeutung des GIFs einen festen Platz im Internet gesichert. Services wie \u003Ca href=\"https://giphy.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy\u003C/a> wären ohne das GIF nie möglich gewesen. Seit eineinhalb Jahren unterstützt auch Facebook das GIF und auch auf Instagram sieht man, dass Videos in der Art von kurzen, geloopten GIFs wahnsinnig erfolgreich sind.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n",{"__typename":167,"id":168,"excludeFromScreenreader":13,"mediaImage":169,"name":175,"path":178,"status":20},"MediaImage","1522",{"__typename":170,"url":171,"width":172,"height":173,"alt":174,"title":175,"size":176,"mime":177},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2017/04/gif-big-1.jpg",1920,501,"GIFs, mehr als ein Dateiformat","gif-big",67237,"image/jpeg","/media/1522/edit",{"__typename":167,"id":180,"excludeFromScreenreader":13,"mediaImage":181,"name":185,"path":187,"status":20},"1521",{"__typename":170,"url":182,"width":183,"height":184,"alt":174,"title":185,"size":186,"mime":177},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2017/04/gif-small-1.jpg",969,545,"bild_1920x500_2017",42492,"/media/1521/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"description\" content=\"Als das GIF vor 30 Jahren erfunden wurde, rechnete niemand mit seinem raketenhaften Aufstieg. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":167,"id":203,"excludeFromScreenreader":13,"mediaImage":204,"name":210,"path":211,"status":20},"3364",{"__typename":170,"url":205,"width":206,"height":207,"alt":208,"title":13,"size":209,"mime":177},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":213,"title":214,"path":215,"wpTeaserText":216,"wpPromotedTeaserImage":13,"wpHeaderImage":217},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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