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data-entity-uuid=\"8a8583ae-69c8-420b-a2c7-f6c6c198146e\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=Hc9pjw4g 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=nZi8xO_C 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"900\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=n88uqGuk 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=DdGbtOap 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"900\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=BKCSHbyW 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=T8P72uX8 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"331\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=w_QL1xuX 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=WUa2Z56- 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"213\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=a9fTH2Er 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.webp?itok=3HiKTcsl 2x\" type=\"image/webp\" width=\"900\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"900\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/06/slider11-1.jpg.jpg?itok=3HiKTcsl\" alt=\"slider\" title=\"slider\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>Wer hat ihn nicht schon einmal benutzt oder für einen Kunden implementiert – den Contentslider oder auch Sliding Banner, Image Slider, Image Carousel, Content Carousel oder einfach Slider genannt. Nicht nur unzählige Themes bauen auf das Feature, auch Kunden bestehen oft auf das Element der Startseite, weil sie so viel wie möglich an Content und Aktionen unterbringen wollen.\u003Cbr>\nIn der Webbranche sorgen Slider immer wieder für zweigeteilte Meinungen, entweder man liebt sie oder man hasst sie. Aber wie effektiv sind Slider wirklich?\u003Cbr>\n\u003C/p>\n\u003Ch2>Effektivität\u003C/h2>\n\u003Cp>Die Performance von Slidern ist ein heiß diskutiertes Thema im Netz. Viele schwören auf die Effektivität, andere wiederrum behaupten Slider seien absolut nutzlos und störend. Hier einige Zahlen und Fakten die den einen oder anderen (negativ) überraschen werden.\u003Cbr>\n\u003Cstrong>Nur ca. 1-2% der Nutzer\u003C/strong> klicken aktiv auf ein Item im Slider, oder navigieren durch die einzelnen Items. Das 1. Item ist mit ca. 80% das meist Besuchteste und sollte somit immer das Wichtigste/Neueste beinhalten. Slider mit weniger Items werden öfter benutzt und geklickt. Optimal ist eine Anzahl zwischen 3 und 4. Alles was darüber hinausgeht sorgt für eine drastische Abnahme der Klicks und der Benutzung des gesamten Sliders. Man kann daraus schließen dass zuviele Möglichkeiten den Nutzer verängstigen eine Auswahl zu treffen und ihn so dazu treiben lieber gar nichts zu tun.\u003Cbr>\nDer Usability Experte Jacob Nielsen rät strikt von einem automatischen Slider ab, da dieser die Nutzer nur verwirrt und nicht zum konkreten Ziel führt. Der Inhalt der den Nutzer interessieren könnte wird nicht wahrgenommen, da er nie zum richtigen Zeitpunkt ersichtlich ist & immer weiter slidet. Aus diesem Grund werden eigentlich statische Slider empfohlen. Eine \u003Ca href=\"http://weedygarden.net/2013/01/carousel-stats/\">Studie\u003C/a> jedoch zeigt dass ein Auto-Rotate Slider mit ca. 9 % am meisten Klicks bekommen hat & die Anzahl der Klicks auf die einzelnen Items besser verteilt ist. Das 1. Item hat hier zwar trotzdem am meisten Prozent mit 40%, aber auch die anderen Items bekommen 11-18%.\u003C/p>\n\u003Ch2>Contentslider ja/nein\u003C/h2>\n\u003Cp>Nach diesen Zahlen stellt sich nun die Frage ob es überhaupt sinnvoll ist einen Slider auf einer Website einzusetzen. Es gibt genügend Gründe dafür. Amazon zum Beispiel setzt den Slider gekonnt ein. Im Footer werden im Slider Artikel angezeigt die dem User gefallen könnten. Bedient man den Slider im Footer, so wird er das nächste mal weiter oben angezeigt. Dadurch wird der User in den Mittelpunkt gestellt & der Slider bringt so einen Vorteil für den Nutzer ohne sich aufzudrängen (\u003Ca href=\"https://liechtenecker.at/user-centered-design/\">User Centered Design\u003C/a>).\u003Cbr>\nWenn man sich für einen Slider auf der Website entscheidet sollte man die folgenden Punkte in Betracht ziehen:\u003C/p>\n\u003Ch3>Responsive Optimierung\u003C/h3>\n\u003Cp>Der Slider sollte in allen Auflösungen funktionieren, und unbedingt \u003Ca href=\"https://liechtenecker.at/optimierungen-von-webseiten-fur-mobile-devices/\">Touch-optimiert \u003C/a>sein. Die mobilen Nutzer haben sich das „swipen“ bereits angelernt, darauf sollte auch im Slider zurückgegriffen werden.\u003C/p>\n\u003Ch3>Navigation & Content\u003C/h3>\n\u003Cp>Die Navigation sollte ausreichend groß sein. Kleine Bullets als Navigation alleine reichen nicht. Eine \u003Ca href=\"http://digitaleskimo.tumblr.com/post/752912498/image-carousel-appropriateness\">Studie\u003C/a> zeigt, dass Thumbnails effektiver sind. Außerdem sollte es zusätzlich Pfeile nach links und rechts geben, die ausreichend Touchfläche bieten.\u003Cbr>\nDer Slider muss unbedingt in einem Loop laufen (klingt selbstverständlich – wird aber sehr oft nicht umgesetzt). Außerdem sollten weniger Items im Slider vorhanden sein (3-4), dafür sollten diese wertvollen Inhalt bieten und den Nutzer dazu auffordern darauf zu klicken. Darüber hinaus wird empfohlen jene Inhalte zu laden die wirklich gebraucht werden, um die Performance zu steigern.\u003C/p>\n\u003Ch3>Automatischer Slider?\u003C/h3>\n\u003Cp>Naja, diese Frage sollte jeder für sich selbst beantworten und eventuell einige Tests durchführen. Es kommt auch auf die Art des Inhalts an. Auf alle Fälle sollte beachtet werden dass die Slide Geschwindigkeit angemessen ist und der Slider auf einer unruhigen Seite nicht zusätzliche Verwirrung schafft.\u003C/p>\n\u003Ch3>Fazit\u003C/h3>\n\u003Cp>Mit etwas Optimierung können Slider für eine schöne User Experience sorgen! Generell gilt einfach: Weniger ist mehr, sollte der Rechner zu ruckeln beginnen, weiß man, dass man etwas falsch gemacht hat – in etwa so: \u003Ca href=\"http://kreaturamedia.com/layerslider-responsive-jquery-slider-plugin/\" target=\"_blank\" rel=\"noopener noreferrer\">Extravaganter Slider\u003C/a>.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/contentslider/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Contentslider - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Wer hat ihn nicht schon einmal benutzt oder für einen Kunden implementiert – den Contentslider oder auch Sliding Banner, Image Slider, Image Carousel, Content Carousel oder einfach Slider genannt. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":171,"id":172,"excludeFromScreenreader":13,"mediaImage":173,"name":181,"path":182,"status":20},"MediaImage","3364",{"__typename":174,"url":175,"width":176,"height":177,"alt":178,"title":13,"size":179,"mime":180},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":184,"title":185,"path":186,"wpTeaserText":187,"wpPromotedTeaserImage":13,"wpHeaderImage":188},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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