[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"rInvZ5yNoAiR7p9DqIoItxp4Im2Cte1JnJOQXja2e4I":75,"fWMF6dlYnC2kLH92MgN-HviKL9-tDjwuvTgFWZvbBvU":200,"_apollo:default":242},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt Hauptmenü",[9,24,29,34,39,44],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog",null,"/know-how",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":20,"expanded":21,"attributes":38},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":40,"title":41,"description":13,"url":42,"langcode":15,"internal":20,"expanded":21,"attributes":43},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":15,"internal":20,"expanded":21,"attributes":48},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"menu":50},{"__typename":5,"id":51,"name":52,"items":53},"footer","Fußzeile",[54,60,65,70],{"__typename":10,"id":55,"title":56,"description":13,"url":57,"langcode":58,"internal":20,"expanded":21,"attributes":59},"e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum","/impressum",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":58,"internal":20,"expanded":21,"attributes":64},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":58,"internal":20,"expanded":21,"attributes":69},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":58,"internal":21,"expanded":21,"attributes":74},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":91,"path":92,"promote":21,"status":20,"sticky":21,"metatag":93,"postCategory":117,"postContentElements":13,"evergreen":13,"tags":142,"postWpBody":168,"wpHeaderImage":172,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":184,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":171,"wpYoastHead":193,"author":194},"NodeWpPost","777","Content Marketing und Content Management - Der Unterschied",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1613545875,"UTC","+00:00","2021-02-17T07:11:15+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1592479545,"2020-06-18T11:25:45+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/content-marketing-und-content-management-unterschied",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Content Marketing und Content Management - Der Unterschied | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/content-marketing-und-content-management-unterschied","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":109,"tag":96,"attributes":114},{"__typename":111,"property":115,"content":116},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/wp-migration/wordpress-media-image/2014/06/Content-Marketing-vs.-Content-Management-fb.jpg?h=3ecc83bb&itok=D5i60vyO",{"__typename":118,"id":119,"name":120,"path":121,"status":20,"weight":122,"description":123,"langcode":127,"changed":128,"metatag":131},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":124,"processed":125,"format":126},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,139],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":138},"description","Themen aus dem Bereich Design & User Experience",{"__typename":102,"tag":103,"attributes":140},{"__typename":105,"href":141,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[143,148,152,156,160,164],{"__typename":144,"id":145,"name":146,"path":147,"weight":122},"TermTags","260","Content Management","/tag/content-management",{"__typename":144,"id":149,"name":150,"path":151,"weight":122},"262","Content Marketing","/tag/content-marketing",{"__typename":144,"id":153,"name":154,"path":155,"weight":122},"263","content strategie","/tag/content-strategie",{"__typename":144,"id":157,"name":158,"path":159,"weight":122},"265","content ux","/tag/content-ux",{"__typename":144,"id":161,"name":162,"path":163,"weight":122},"1376","Unterscheidung","/tag/unterscheidung",{"__typename":144,"id":165,"name":166,"path":167,"weight":122},"1419","ux writing","/tag/ux-writing",{"__typename":169,"processed":170,"format":126,"summary":171},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n                    \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Original 18. Juni 2014, überarbeitet am 1.02.2021\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>\u003Cstrong>Content Management\u003C/strong>\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Der Begriff „Content Management“ umfasst alle Tätigkeiten, um Content also Informationen zu kreieren, zu verbreiten und zu verwalten. In vielen Fällen zählt dazu das Erzeugen, Veröffentlichen und Archivieren von Content. Auch die damit verbundenen Aufgaben wie z.B. Blogposts schreiben, Redaktionspläne ausformulieren etc. sind hier inbegriffen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cfigure class=\"wp-block-pullquote\">\u003Cblockquote>\u003Cp>\u003Ccode>Content Management bezeichnet das Kreieren, Verbreiten und Verwalten von Informationen.\u003C/code>\u003C/p>\u003C/blockquote>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Der Begriff ist aber auch vor allem durch CMS, also Content Management Systeme, bekannt. Und hier zeigt sich genauer was Content Management umfasst: Das Eingliedern, Ordnen und Verwalten von Inhalten zum Beispiel auf einer Website oder einem Blog. Auch das ständige Aktualisieren von Pressemitteilungen, Kontakt-Adressen oder dem Intranet zählt somit im weiteren Sinne zu Content Management.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wie wichtig das ist, können wir anhand dieses Blogbeitragss vermitteln. Das erste Mal veröffentlichen wir diesen 2014. Seitdem sind etwas mehr als sechs Jahre vergangen und etwa 150 neue Beiträge dazugekommen. Das bedeutet, dass alle Websites und damit ihr Content mit der Zeit wachsen. Deswegen ist es extrem wichtig, diesen gut zu verwalten.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>\u003Cstrong>Content Marketing\u003C/strong>\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Content Marketing ist eine Marketing-Technik, die mit verschiedenen Inhalten, informativer oder unterhaltender Natur, die Stakeholder ansprechen soll. Das Ziel ist es, sie von etwas zu überzeugen oder sie z.B. als KundInnen zu gewinnen. Dazu zählen ebenfalls die Überlegungen, wo, auf welche Art und an wen der Content verteilt werden sollte.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Beim Content Marketing geht es darum, Inhalte zu erzeugen, die die Zielgruppe ansprechen, Vertrauen aufbauen und gegebenenfalls Meinungen zu beeinflussen. Guter Content soll gerne gelesen werden. Er macht „Lust auf „Mehr“ von diesem Unternehmen und kann auch Probleme lösen. Storytelling ist hier ein wichtiges Kapitel um bei den potentiellen Kunden oder auch Mitarbeitern Interesse zu wecken.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cfigure class=\"wp-block-pullquote\">\u003Cblockquote>\u003Cp>\u003Ccode>Beim Content Marketing werden Inhalte erzeugt, die eine bestimmte Zielgruppe ansprechen.\u003C/code>\u003C/p>\u003C/blockquote>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Hier treffen Content Management & Marketing aufeinander\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Der/die Content ManagerIn kann zwar auch Content Marketing Aufgaben übernehmen. Wenn er/sie z.B. Blogposts für das eigene Unternehmen schreibt und damit direkt die Kunden anspricht. Ein/e Content ManagerIn könnte mit dieser Berufsbezeichnung aber genauso gut die Lagerstände in einem Online-Shop verwalten oder das Intranet befüllen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 size-large is-style-default\">\n            \n\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv alt=\"Neo von Matrix sagt "What if I told you content is king?"\" data-entity-type=\"media\" data-entity-uuid=\"0f3876f2-1d29-4e30-9586-97ad1fe64534\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=4J9sLTso 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=4r496CVi 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"600\" height=\"449\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=C1NyVIYx 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=jS7tYWLL 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"600\" height=\"449\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=x3sYlWm2 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=z14FbzRT 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"600\" height=\"449\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=ucYdFtJp 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=j4iPt6W_ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"359\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=6CAgOHyP 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.webp?itok=bzKg3G-V 2x\" type=\"image/webp\" width=\"600\" height=\"449\">\n                  \u003Cimg loading=\"lazy\" width=\"600\" height=\"449\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2021/02/Content-Marketing-vs.-Content-Management.jpg.jpg?itok=bzKg3G-V\" alt=\"Neo von Matrix sagt "What if I told you content is king?"\" title=\"Content-Marketing-vs.-Content-Management\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\u003Cfigcaption>via makeameme.org\u003C/figcaption>\n\u003C/figure>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wie wir in \u003Ca href=\"/blog/no-bullshit-ux-ui-trends-2021\">einem unserer letzten Artikel\u003C/a> schreiben – UX Writing & Content UX sind Kernelemente einer guter User Experience. Daher ist es essenziell, dass Unternehmen ihren Content und alle Aufgaben, die mit diesem zusammenhängen, durchdacht angehen. Die Texte sollen für UserInnen einen Mehrwert schaffen. Dabei soll der Content aktuell und sinnvoll verwaltet werden – hier treffen diese beiden also aufeinander. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wenn ihr erst mit dem Content-Thema startet, empfehle ich diesen \u003Ca href=\"https://www.nngroup.com/articles/content-audits/\">Artikel von Nielsen & Norman Group zu Content Audits\u003C/a>. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wie geht ihr eurem Content um – und fallen bei euch die Aufgaben zusammen oder werden sie eher getrennt behandelt? Wir freuen uns auf eure Meinung!\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","Als UX Design Studio haben wir tagtäglich mit Content Management und Content Marketing zu tun. Doch was meinten die Begriffe und was haben sie miteinander gemeinsam? ",{"__typename":173,"id":174,"excludeFromScreenreader":13,"mediaImage":175,"name":180,"path":183,"status":20},"MediaImage","731",{"__typename":176,"url":177,"width":178,"height":179,"alt":13,"title":180,"size":181,"mime":182},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2014/06/Content-Marketing-vs.-Content-Management-2880x1300-1-scaled.jpg",2560,1156,"Content Marketing vs. Content Management 2880x1300",390243,"image/jpeg","/media/731/edit",{"__typename":173,"id":185,"excludeFromScreenreader":13,"mediaImage":186,"name":190,"path":192,"status":20},"730",{"__typename":176,"url":187,"width":188,"height":189,"alt":13,"title":190,"size":191,"mime":182},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2014/06/Content-Marketing-vs.-Content-Management-fb.jpg",1204,630,"Content Marketing vs. Content Management fb",343661,"/media/730/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"description\" content=\"Als UX Design Studio haben wir tagtäglich mit Content Management und Content Marketing zu tun. Doch was meinten die Begriffe?\" />\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Content Marketing vs. Content Management? Liechtenecker UX Design\" />\n\u003Cmeta property=\"og:description\" content=\"Als UX Design Studio haben wir tagtäglich mit Content Management und Content Marketing zu tun. Doch was meinten die Begriffe?\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2020-06-18T13:25:45+00:00\" />\n\u003Cmeta property=\"article:modified_time\" content=\"2021-02-17T08:11:15+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://legacy.liechtenecker.dev/wp-content/uploads/2021/02/Content-Marketing-vs.-Content-Management.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"3 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://legacy.liechtenecker.dev/wp-content/uploads/2021/02/Content-Marketing-vs.-Content-Management.jpg\",\"width\":600,\"height\":449},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/\",\"name\":\"Content Marketing vs. Content Management? Liechtenecker UX Design\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/#primaryimage\"},\"datePublished\":\"2020-06-18T13:25:45+00:00\",\"dateModified\":\"2021-02-17T08:11:15+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/f5795d01ddee367cb938fcf6de43f1cc\"},\"description\":\"Als UX Design Studio haben wir tagt\\u00e4glich mit Content Management und Content Marketing zu tun. Doch was meinten die Begriffe?\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/content-marketing-und-content-management-unterschied/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/f5795d01ddee367cb938fcf6de43f1cc\",\"name\":\"Natalia Sander\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/435a9e98ecb2534847a2b58aa799ee6b?s=96&d=mm&r=g\",\"caption\":\"Natalia Sander\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":195,"id":196,"myRole":197,"name":198,"nickname":199},"User","15","UX/UI Designerin ","n-sander","Natalia Sander",{"latestKnowhow":201},[202,217,230],{"__typename":79,"id":203,"title":204,"path":205,"wpTeaserText":206,"wpPromotedTeaserImage":13,"wpHeaderImage":207},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":173,"id":208,"excludeFromScreenreader":13,"mediaImage":209,"name":215,"path":216,"status":20},"3364",{"__typename":176,"url":210,"width":211,"height":212,"alt":213,"title":13,"size":214,"mime":182},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":218,"title":219,"path":220,"wpTeaserText":221,"wpPromotedTeaserImage":13,"wpHeaderImage":222},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":173,"id":223,"excludeFromScreenreader":13,"mediaImage":224,"name":228,"path":229,"status":20},"3355",{"__typename":176,"url":225,"width":211,"height":212,"alt":226,"title":13,"size":227,"mime":182},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":231,"title":232,"path":233,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":234},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":173,"id":235,"excludeFromScreenreader":21,"mediaImage":236,"name":240,"path":241,"status":20},"3303",{"__typename":176,"url":237,"width":211,"height":212,"alt":238,"title":13,"size":239,"mime":182},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":243,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":244,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":248,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":251,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":254,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":257,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":260,"Menu:nuxt-main-menu":263,"ROOT_QUERY":277,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":293,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":296,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":299,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":302,"Menu:footer":305,"TermCategories:8":315,"TermTags:260":326,"TermTags:262":327,"TermTags:263":328,"TermTags:265":329,"TermTags:1376":330,"TermTags:1419":331,"MediaImage:731":332,"MediaImage:730":334,"User:15":336,"NodeWpPost:777":337,"MediaImage:3364":372,"NodeWpPost:1619":374,"MediaImage:3355":377,"NodeWpPost:1616":379,"MediaImage:3303":382,"NodeWpPost:1606":384},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",245,"internal",20,"expanded",21,"attributes",247],{"__ref":246},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",249,"internal",20,"expanded",21,"attributes",250],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",252,"internal",20,"expanded",21,"attributes",253],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",255,"internal",20,"expanded",21,"attributes",256],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",40,"title",41,"description",13,"url",42,"langcode",258,"internal",20,"expanded",21,"attributes",259],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",261,"internal",20,"expanded",21,"attributes",262],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",264],[265,267,269,271,273,275],{"__ref":266},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":268},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":270},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":272},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":274},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":276},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",278,"menu({\"name\":\"NUXT_MAIN_MENU\"})",279,"menu({\"name\":\"FOOTER\"})",281,"route({\"path\":\"/blog/content-marketing-und-content-management-unterschied\"})",283,"latestKnowhow({\"excludeId\":\"777\",\"limit\":3})",286],"Query",{"__ref":280},"Menu:nuxt-main-menu",{"__ref":282},"Menu:footer",["null","__typename",77,"entity",284],{"__ref":285},"NodeWpPost:777",[287,289,291],{"__ref":288},"NodeWpPost:1619",{"__ref":290},"NodeWpPost:1616",{"__ref":292},"NodeWpPost:1606",["null","__typename",10,"id",55,"title",56,"description",13,"url",57,"langcode",294,"internal",20,"expanded",21,"attributes",295],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",297,"internal",20,"expanded",21,"attributes",298],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",300,"internal",20,"expanded",21,"attributes",301],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",303,"internal",21,"expanded",21,"attributes",304],{"__ref":246},["null","__typename",23,"class",13],["null","__typename",5,"id",51,"name",52,"items",306],[307,309,311,313],{"__ref":308},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":310},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":312},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":314},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",118,"id",119,"name",120,"path",121,"status",20,"weight",122,"description",316,"langcode",317,"changed",318,"metatag",319],["null","__typename",124,"processed",125,"format",126],{"__ref":246},["null","__typename",83,"timestamp",129,"timezone",85,"offset",86,"time",130],[320,322,324],["null","__typename",95,"tag",96,"attributes",321],["null","__typename",98,"name",99,"content",134],["null","__typename",95,"tag",96,"attributes",323],["null","__typename",98,"name",137,"content",138],["null","__typename",102,"tag",103,"attributes",325],["null","__typename",105,"href",141,"hreflang",13,"rel",107,"media",13,"sizes",13,"type",13],["null","__typename",144,"id",145,"name",146,"path",147,"weight",122],["null","__typename",144,"id",149,"name",150,"path",151,"weight",122],["null","__typename",144,"id",153,"name",154,"path",155,"weight",122],["null","__typename",144,"id",157,"name",158,"path",159,"weight",122],["null","__typename",144,"id",161,"name",162,"path",163,"weight",122],["null","__typename",144,"id",165,"name",166,"path",167,"weight",122],["null","__typename",173,"id",174,"excludeFromScreenreader",13,"mediaImage",333,"name",180,"path",183,"status",20],["null","__typename",176,"url",177,"width",178,"height",179,"alt",13,"title",180,"size",181,"mime",182],["null","__typename",173,"id",185,"excludeFromScreenreader",13,"mediaImage",335,"name",190,"path",192,"status",20],["null","__typename",176,"url",187,"width",188,"height",189,"alt",13,"title",190,"size",191,"mime",182],["null","__typename",195,"id",196,"myRole",197,"name",198,"nickname",199],["null","__typename",79,"id",80,"title",81,"changed",338,"created",339,"langcode",340,"path",92,"promote",21,"status",20,"sticky",21,"metatag",341,"category",350,"contentElements",13,"evergreen",13,"tags",352,"wpBody",365,"wpHeaderImage",366,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",368,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",171,"wpYoastHead",193,"author",370],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",89,"timezone",85,"offset",86,"time",90],{"__ref":246},[342,344,346,348],["null","__typename",95,"tag",96,"attributes",343],["null","__typename",98,"name",99,"content",100],["null","__typename",102,"tag",103,"attributes",345],["null","__typename",105,"href",106,"hreflang",13,"rel",107,"media",13,"sizes",13,"type",13],["null","__typename",109,"tag",96,"attributes",347],["null","__typename",111,"property",112,"content",81],["null","__typename",109,"tag",96,"attributes",349],["null","__typename",111,"property",115,"content",116],{"__ref":351},"TermCategories:8",[353,355,357,359,361,363],{"__ref":354},"TermTags:260",{"__ref":356},"TermTags:262",{"__ref":358},"TermTags:263",{"__ref":360},"TermTags:265",{"__ref":362},"TermTags:1376",{"__ref":364},"TermTags:1419",["null","__typename",169,"processed",170,"format",126,"summary",171],{"__ref":367},"MediaImage:731",{"__ref":369},"MediaImage:730",{"__ref":371},"User:15",["null","__typename",173,"id",208,"excludeFromScreenreader",13,"mediaImage",373,"name",215,"path",216,"status",20],["null","__typename",176,"url",210,"width",211,"height",212,"alt",213,"title",13,"size",214,"mime",182],["null","__typename",79,"id",203,"title",204,"path",205,"wpTeaserText",206,"wpPromotedTeaserImage",13,"wpHeaderImage",375],{"__ref":376},"MediaImage:3364",["null","__typename",173,"id",223,"excludeFromScreenreader",13,"mediaImage",378,"name",228,"path",229,"status",20],["null","__typename",176,"url",225,"width",211,"height",212,"alt",226,"title",13,"size",227,"mime",182],["null","__typename",79,"id",218,"title",219,"path",220,"wpTeaserText",221,"wpPromotedTeaserImage",13,"wpHeaderImage",380],{"__ref":381},"MediaImage:3355",["null","__typename",173,"id",235,"excludeFromScreenreader",21,"mediaImage",383,"name",240,"path",241,"status",20],["null","__typename",176,"url",237,"width",211,"height",212,"alt",238,"title",13,"size",239,"mime",182],["null","__typename",79,"id",231,"title",232,"path",233,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",385],{"__ref":386},"MediaImage:3303"]