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srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=U5rCgQzH 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=ehXGzcI1 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"500\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=RgAaH_Ym 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=7lwGhdN4 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"500\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=R1xthxWo 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=4remA-Zn 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"500\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=587lebMX 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=YKCATg6X 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"480\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=MciVZpWR 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.webp?itok=mRZi6cKu 2x\" type=\"image/webp\" width=\"500\" height=\"500\">\n                  \u003Cimg loading=\"lazy\" width=\"500\" height=\"500\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/02/content_first_kreis-1.jpg.jpg?itok=mRZi6cKu\" alt=\"content_first_kreis\" title=\"Content First Bild\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Eine der größten Trends der letzten Jahre ist der konzeptionelle Bezug auf mobile Devices bei Webprojekten. Dabei geht es um Aspekte des reduzierten Designs, aber auch um die Ausrichtung der User Experience auf kleineren Bildschirmen und/oder Touchscreens. Oft taucht dabei der hochgepriesene  Titel \u003Cstrong>„Mobile First“\u003C/strong> auf, der aber aus meiner Sicht bisher noch wenig Einzug  in der Praxis gefunden hat.  Nach dem Motto weniger ist mehr, wird  beim Screendesign reduziert und ausgespart. Doch hier lauert eine kleine Gefahr: Das reine Herunterschrauben von Features lässt den wichtigsten Kandidaten eines Webprojektes in den Hintergrund rücken: Den Content.\u003Cbr>\nDeswegen behaupte ich lieber \u003Cem>\u003Cstrong>Content First\u003C/strong>\u003C/em>, statt mobile First.\u003Cbr>\n\u003C/p>\n\u003Ch3>Mobile First?\u003C/h3>\n\u003Cp>\u003Ca title=\"http://www.lukew.com/resources/mobile_first.asp\" href=\"http://www.lukew.com/resources/mobile_first.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile First\u003C/a> bedeutet beim Konzept einer Webseite die kleineren Auflösungen (Smartphone) mit Priorität 1 in den Vordergrund zu stellen. Im Hinblick auf \u003Ca title=\"Responsive Webdesign – die Basics\" href=\"https://liechtenecker.at/responsive-webdesign-die-basics/\" target=\"_blank\" rel=\"noopener noreferrer\">responsive Webdesign\u003C/a> ist dies ein durchaus professioneller Ansatz. „Was brauchen wir wirklich und worauf könnten wir verzichten, was ist 2.rangig und kann auf dem Desktop jedoch ausgespielt werden“. Es sind andere Grundüberlegungen notwendig und man reduziert gerne aufs Wesentliche. Hört sich gut an, oder? Wenn man aber genauer hinsieht, gibt es dabei ein paar wichtige Fragestellungen.\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>Ist weniger wirklich mehr?\u003C/em>  Es gibt unterschiedliche Zielgruppen. Ein wiederkehrender Besucher benötigt etwas andere Features wie der Neubesucher. Warum sollte ich mich mobil nicht auf dem Newsletter anmelden können oder ein Kontakformular abschicken?\u003C/li>\n\u003Cli>Wurde die Entscheidung dieses oder jenes Element auszusparen auch wirklich im Testverfahren berücksichtigt, vielleicht ist das Newsletterformular im Kontext zum Inhalt wichtig (Call2Action)?\u003C/li>\n\u003Cli>Meist wird bei diesem Konzept ein Smartphone in den Vordergrund gerückt, es gibt aber vielzählige Auflösungen dazwischen, wie sieht es mit Tablets oder horizontalen Smartphones-Displays aus?\u003C/li>\n\u003Cli>Der mobile User ist auch gleichzeitig Desktop User. Es kommt oft vor, dass bei Wechsel auf das kleine Device, Elemente vermisst werden.\u003C/li>\n\u003C/ul>\n\u003Ch3>Content First\u003C/h3>\n\u003Cp>Ein viel bedeutsamer Trend für ein Webprojekt ist der Marketingaspekt einer \u003Ca title=\"https://liechtenecker.at/tag/content-strategy/\" href=\"https://liechtenecker.at/tag/content-strategy/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Strategie\u003C/a>, wo es darum geht den Content zielgruppengerecht aufzubereiten. Content ist King ist bei weitem nichts neues, aber eine Content Strategie ändert viel eher die gesamte Ausrichtung eines Webkonzeptes und Screendesigns, als Mobile First. Wenn es darum geht die richtigen Inhalte dem User auszuliefern wird der übergeordnete Blick auf mobile Devices nicht mehr so wichtig, sondern ist eher ein weiterer Bestandteil von responsive Webdesign.\u003Cbr>\nDer Marketingtrend Mobile First ist imho überbewertet denn meiner Meinung nach gibt es kein mobiles Web. In weiterer Folge gibt es auch kein mobiles Webdesign. Das Web besteht aus Content, egal mit welcher Bildschirmauflösung der User daherkommt. Deswegen sollten wir die Konzepter und Designer Hand in Hand mit einer Content Strategie gehen lassen und mehr mit den Redakteuren zusammenarbeiten und nicht nur mit den Technikern. Jawohl, Content First, der Rest ist dann die Umsetzung 🙂\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n",{"__typename":154,"id":155,"excludeFromScreenreader":13,"mediaImage":156,"name":161,"path":164,"status":20},"MediaImage","2196",{"__typename":157,"url":158,"width":159,"height":160,"alt":161,"title":161,"size":162,"mime":163},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2015/02/content_first-1.jpg",1920,1280,"Stimmungsbild",105868,"image/jpeg","/media/2196/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/content-first-statt-mobile-first/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Content First statt Mobile First - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Eine der größten Trends der letzten Jahre ist der konzeptionelle Bezug auf mobile Devices bei Webprojekten. Dabei geht es um Aspekte des reduzierten Designs, aber auch um die Ausrichtung der User Experience auf kleineren Bildschirmen und/oder Touchscreens. Oft taucht dabei der hochgepriesene  Titel „Mobile First“ auf, der aber aus meiner Sicht bisher noch wenig Einzug […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/content-first-statt-mobile-first/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2013-05-15T08:45:27+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://liechtenecker.at/wp-content/uploads/2015/02/content_first_kreis-1-300x300.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"2 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/content-first-statt-mobile-first/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://liechtenecker.at/wp-content/uploads/2015/02/content_first_kreis-1.jpg\",\"width\":500,\"height\":500,\"caption\":\"Content First Bild\"},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/content-first-statt-mobile-first/#webpage\",\"url\":\"https://liechtenecker.at/blog/content-first-statt-mobile-first/\",\"name\":\"Content First statt Mobile First - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/content-first-statt-mobile-first/#primaryimage\"},\"datePublished\":\"2013-05-15T08:45:27+00:00\",\"dateModified\":\"2013-05-15T08:45:27+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/content-first-statt-mobile-first/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":167,"id":168,"myRole":169,"name":170,"nickname":171},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":173},[174,189,202],{"__typename":79,"id":175,"title":176,"path":177,"wpTeaserText":178,"wpPromotedTeaserImage":13,"wpHeaderImage":179},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":154,"id":180,"excludeFromScreenreader":13,"mediaImage":181,"name":187,"path":188,"status":20},"3364",{"__typename":157,"url":182,"width":183,"height":184,"alt":185,"title":13,"size":186,"mime":163},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":190,"title":191,"path":192,"wpTeaserText":193,"wpPromotedTeaserImage":13,"wpHeaderImage":194},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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