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Websites",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1761117152,"UTC","+00:00","2025-10-22T07:12:32+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1761108958,"2025-10-22T04:55:58+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/ai-search-teil-2-die-suche-auf-websites",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","AI Search Teil 2: Die Suche auf Websites | Liechtenecker UX Design 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Themen sowie zukünftige Technologien, mit denen wir uns auseinandersetzen. ","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,139],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"Technologie | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":138},"description","Development Themen sowie zukünftige Technologien, mit denen wir uns auseinandersetzen.",{"__typename":102,"tag":103,"attributes":140},{"__typename":105,"href":141,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/technologie",[143,148,152,156,160,164,168],{"__typename":144,"id":145,"name":146,"path":147,"weight":122},"TermTags","23","#technologie","/tag/technologie-2",{"__typename":144,"id":149,"name":150,"path":151,"weight":122},"61","ai","/tag/ai",{"__typename":144,"id":153,"name":154,"path":155,"weight":122},"376","Drupal","/tag/drupal",{"__typename":144,"id":157,"name":158,"path":159,"weight":122},"701","KI","/tag/ki",{"__typename":144,"id":161,"name":162,"path":163,"weight":122},"1126","search","/tag/search",{"__typename":144,"id":165,"name":166,"path":167,"weight":122},"1481","Web Development","/tag/web-development",{"__typename":144,"id":169,"name":170,"path":171,"weight":122},"1489","Webdesign","/tag/webdesign",{"__typename":173,"processed":174,"format":126,"summary":175},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"box box--no-padding box--margin-bottom box--margin-top box--lightgrey\">\u003Cdiv class=\"box__content\">\u003Cp>\u003Ca href=\"https://liechtenecker.at/blog/ai-search-die-suche-im-web-teil-1\" target=\"_blank\">Hier geht es zu Teil 1\u003C/a> der Serie\u003Cbr>\u003Cstrong>AI Search. Die Suche im Web.\u003C/strong> Wenn Antworten wichtiger werden als Links.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>\u003Cstrong>Interne Suchen auf Webseiten – Status quo\u003C/strong>\u003C/h2>\u003Cp>Wer heute Inhalte auf seiner Website anbietet, sollte sich auch fragen: \u003Cstrong>Wie gut funktioniert die Suche?\u003C/strong> Leider ist die Antwort oft ernüchternd, vor allem bei Standardlösungen.\u003C/p>\u003Cp>Die meisten \u003Cstrong>eingebauten Suchen in CMS-Systemen wie WordPress oder Drupal\u003C/strong> arbeiten nach dem Prinzip „Text enthält Wort“. Das heißt: Sie finden nur Inhalte, die exakt das gesuchte Stichwort enthalten, ohne Kontext, ohne Gewichtung, ohne Fehlertoleranz. Für Nutzer:innen mit komplexeren Fragen oder unpräziser Eingabe führt das schnell zu Frust.\u003C/p>\u003Cp>Ein deutlicher Fortschritt sind hier Suchlösungen wie \u003Cstrong>Apache Solr\u003C/strong> oder \u003Cstrong>Elasticsearch\u003C/strong>. Diese Systeme ermöglichen es, Inhalte \u003Cstrong>feingranular zu indexieren\u003C/strong>, \u003Cstrong>relevante Passagen höher zu gewichten\u003C/strong> und sogar \u003Cstrong>Rechtschreibfehler oder Synonyme zu erkennen\u003C/strong>. Auch komplexe Filter- und Facettierungen lassen sich damit umsetzen- ideal für Produktkataloge, Dokumentationen oder große Portale.\u003C/p>\u003Cp>Trotz ihrer technischen Stärke bleiben auch diese Systeme jedoch \u003Cstrong>begriffszentriert\u003C/strong>. Sie analysieren, was gesagt wurde, nicht, was gemeint ist. Genau hier beginnt der nächste Sprung: \u003Cstrong>AI-gestützte Suche\u003C/strong>, die Inhalte nicht nur indexiert, sondern \u003Cstrong>versteht\u003C/strong>.\u003C/p>\u003Ch2>\u003Cbr>\u003Cbr>\u003Cstrong>AI-gestützte Suche: neue Qualität für Inhalte und Nutzer:innenerlebnisse\u003C/strong>\u003C/h2>\u003Cp>Im Unterschied zu klassischen Suchen, die einfach nur Begriffe abgleichen, erkennt eine AI-gestützte Suche \u003Cstrong>die Absicht hinter einer Frage\u003C/strong> und liefert passende, kontextbezogene Antworten. Das macht die Suche nicht nur effizienter, sondern deutlich benutzer:innenfreundlicher.\u003C/p>\u003Cp>Ein Beispiel: Auf einer Tourismus-Website fragt jemand: „Wo kann ich in der Region mit Kindern wandern?“\u003C/p>\u003Cp>Eine herkömmliche Suche zeigt vielleicht Ergebnisse mit dem Wort „Kinder“ oder „Wandern“, aber keine klare Antwort. Eine AI-basierte Suche hingegen versteht, dass es um familienfreundliche Wanderwege geht und präsentiert gezielt passende Inhalte mit Beschreibung, Schwierigkeitsgrad und Anfahrt.\u003C/p>\u003Cp>Solche Erlebnisse lassen sich auf alle Bereiche übertragen: Veranstaltungen, Dienstleistungen, Produkte, interne Informationen – überall dort, wo Menschen Inhalte finden wollen, aber nicht genau wissen, \u003Cstrong>wie sie fragen sollen\u003C/strong>.\u003C/p>\u003Cp>\u003Cstrong>Die Vorteile für Nutzer:innen auf einen Blick:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Antworten statt nur Trefferlisten\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Orientierung statt Verwirrung\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Zugang auch bei unscharfen, umgangssprachlichen oder unvollständigen Suchanfragen\u003C/strong>\u003C/li>\u003Cli>\u003Cstrong>Mehr Selbstständigkeit, weniger Frust\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>AI Search hebt die Suche von einer rein funktionalen Schnittstelle zu einem echten \u003Cstrong>dialogischen Zugang zu Inhalten\u003C/strong> – unabhängig vom Thema oder der Zielgruppe.\u003C/p>\u003Cp>Drupal, unser CMS der Wahl ist eine ideale Voraussetzung für alle Anforderungen – mehr dazu \u003Ca href=\"https://liechtenecker.at/blog/drupal-die-universelle-webplattform-fuer-komplexe-digitale-herausforderungen\" target=\"_blank\">hier\u003C/a> – und für AI Suche im Speziellen – mehr dazu \u003Ca href=\"https://liechtenecker.at/drupal-ai-search\" target=\"_blank\">hier\u003C/a>.\u003C/p>\u003Cp> \u003C/p>\u003Cdiv class=\"box box--no-padding box--margin-bottom box--margin-top box--lightgrey\">\u003Cdiv class=\"box__content\">\u003Ch3>\u003Cstrong>Technischer Hintergrund: So funktioniert AI-basierte Suche\u003C/strong>\u003C/h3>\u003Cp>Im Zentrum moderner AI-Suchsysteme steht das Prinzip der \u003Cstrong>Vektorsuche\u003C/strong>. Dabei werden Inhalte nicht einfach als Text gespeichert, sondern in sogenannte \u003Cstrong>Embeddings\u003C/strong> überführt – mathematische Repräsentationen ihrer Bedeutung im Raum.\u003C/p>\u003Cp>Auch Suchanfragen werden in solche Vektoren übersetzt. Die Suche vergleicht dann nicht mehr nur Begriffe, sondern berechnet, \u003Cstrong>welche Inhalte semantisch am nächsten an der Frage liegen, \u003C/strong>selbst wenn die Formulierungen stark voneinander abweichen.\u003C/p>\u003Cp>Das Ergebnis: \u003Cstrong>kontextrelevante Treffer\u003C/strong>, die nicht auf reinen Wortgleichklang angewiesen sind, sondern wirklich verstehen, \u003Cem>worum es geht\u003C/em>.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>\u003Cstrong>Fazit: AI Search ist mehr als ein Trend\u003C/strong>\u003C/h2>\u003Cp>AI-gestützte Suche verändert, wie Menschen mit digitalen Inhalten interagieren. Draußen im Web genauso wie auf der eigenen Website. Nutzer:innen erwarten heute, \u003Cstrong>verstanden\u003C/strong> zu werden und nicht nur passende Wörter zu sehen.\u003C/p>\u003Cp>Wer Inhalte anbietet, sollte darauf reagieren: Mit Suchsystemen, die nicht nur Treffer liefern, sondern \u003Cstrong>Antworten geben\u003C/strong>. Systeme, die Sprache interpretieren, Kontext erkennen und Inhalte dort zugänglich machen, wo bisher auf simple Textsuchen gesetzt wurde.\u003C/p>\u003Cp>Dabei ist entscheidend:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Der technische Aufwand ist oft geringer als erwartet\u003C/strong>, vor allem bei bestehenden strukturierten Inhalten (z. B. in Drupal). Der Schlüssel liegt eher in der \u003Cstrong>inhaltlichen Vorbereitung\u003C/strong>.\u003C/li>\u003Cli>\u003Cstrong>Die Nutzer:innenerfahrung wird spürbar besser\u003C/strong> – was sich direkt in Verweildauer, Konversionen und Support-Entlastung niederschlagen kann.\u003C/li>\u003Cli>\u003Cstrong>Die Kontrolle bleibt beim Anbieter\u003C/strong>: Eine AI-Suche kann rein auf eigene Inhalte begrenzt werden – ohne externe Datenweitergabe, bei voller Transparenz.\u003C/li>\u003Cli>\u003Cstrong>Die Lösung ist skalierbar\u003C/strong> – wer jetzt in AI Search investiert, schafft eine solide Grundlage für weiterführende Anwendungen wie Content-Chats, Guided Flows oder intelligente Empfehlungen.\u003C/li>\u003C/ul>\u003Cp>AI Search ist kein Selbstzweck, sie ist ein logischer Schritt, um Inhalte \u003Cstrong>zugänglich, verständlich und wirksam\u003C/strong> zu machen. \u003Cbr>Für Menschen. Und für Systeme, die zunehmend mitlesen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>","",{"__typename":177,"id":178,"excludeFromScreenreader":13,"mediaImage":179,"name":187,"path":188,"status":20},"MediaImage","3281",{"__typename":180,"url":181,"width":182,"height":183,"alt":184,"title":13,"size":185,"mime":186},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2025-10/Headerbilder%20AI%20Search%20Teil%202.jpg",2880,1300,"Stephan Fletzberge in einer blauen Lupe vor hellem Hintergrund. AI Search. Die Suche im Web Teil 2",1054476,"image/jpeg","Headerbilder AI Search Teil 2.jpg","/media/3281/edit",{"__typename":177,"id":190,"excludeFromScreenreader":13,"mediaImage":191,"name":196,"path":197,"status":20},"3282",{"__typename":180,"url":192,"width":193,"height":194,"alt":184,"title":13,"size":195,"mime":186},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2025-10/Sharebild%20Blogartikel%20Headerbilder%20AI%20Search%20Teil%202%201204x630px%20.jpg",1204,630,321793,"Sharebild Blogartikel Headerbilder AI Search Teil 2 1204x630px .jpg","/media/3282/edit","In Teil 1 dieser Serie haben wir geschaut, wie AI-gestützte Suchtools die Web-Suche revolutionieren: Tools wie ChatGPT oder Perplexity AI liefern direkte Antworten statt Linklisten und stellen damit Googles Dominanz infrage. Für Website-Betreiber bedeutet das weniger klassischen SEO-Traffic und die Notwendigkeit, Inhalte AI-ready zu gestalten. Während sich draußen im Web alles verändert, stellt sich die Frage: Wie steht es eigentlich um die Suche auf der eigenen Website?",{"__typename":200,"id":145,"myRole":201,"name":202,"nickname":203},"User","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":205},[206,219,232],{"__typename":79,"id":207,"title":208,"path":209,"wpTeaserText":210,"wpPromotedTeaserImage":13,"wpHeaderImage":211},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":177,"id":212,"excludeFromScreenreader":13,"mediaImage":213,"name":217,"path":218,"status":20},"3364",{"__typename":180,"url":214,"width":182,"height":183,"alt":215,"title":13,"size":216,"mime":186},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg","Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":220,"title":221,"path":222,"wpTeaserText":223,"wpPromotedTeaserImage":13,"wpHeaderImage":224},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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