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Fragen zum User Test – was Sie als Auftraggeber wissen sollten",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1613554123,"UTC","+00:00","2021-02-17T09:28:43+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1568806096,"2019-09-18T11:28:16+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/9-fragen-zum-user-test-was-sie-als-auftraggeber-wissen-sollten",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","9 Fragen zum User Test – was Sie als Auftraggeber wissen sollten | Liechtenecker UX Design 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Design","/kategorie/design",0,{"__typename":124,"processed":125,"format":126},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,139],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":138},"description","Themen aus dem Bereich Design & User Experience",{"__typename":102,"tag":103,"attributes":140},{"__typename":105,"href":141,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[143],{"__typename":144,"id":145,"name":146,"path":147,"weight":122},"TermTags","1405","UX","/tag/ux",{"__typename":149,"processed":150,"format":126,"summary":151},"TextSummary","\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was genau ist ein User Test? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ein User Test oder auch Usability Test testet ab, ob eine Website, eine App, ein Portal oder ein anderes “Interface” von potentiellen Nutzern als benutzerfreundlich empfunden wird. Hierbei wird beobachtet, wie bestehende oder potentielle KundInnen durch die Website oder App navigieren. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Das Setting ist so, dass die User einzeln vor einem Computer, Tablet oder Smartphone sitzen und verschiedene Szenarien mit Hilfe der neuen digitalen Seite durchspielen. Ein User Test ist also keine Präsentation der Seite durch die Designer, sondern die Beobachtung dessen, wie Menschen selbständig durch die Website/App navigieren.  \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>So lässt sich erkennen, wie gut die Website oder App konzipiert ist und wo noch Verbesserungsbedarf besteht. Es geht hier aber NICHT darum herauszufinden, ob Menschen mein Produkt oder Service brauchen, dafür ist “Marktforschung” ein paar Schritte vor dem User Test verantwortlich. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Wann ist ein User Test sinnvoll? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ein User Test ist ratsam, wenn man es mit einer speziellen Nutzergruppe zu tun hat – oder noch nicht genau herausgefunden hat, wie die eigenen KundInnen ticken. Oder dann, wenn sich die Nutzergruppen gewandelt haben und man testen möchte, wie sie nun denken. Oder – wenn man ein gänzlich neues Produkt, ein neues Intranet z.b., entwickelt und schauen möchte, wie die Zielgruppe sich damit zurechtfindet. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Erfahrungsgemäß sagen wir also: immer! Es ist immer besser, die eigene Website oder App mit echten Menschen “abzutesten” bevor man viel Geld in die Entwicklung investiert. Nach dem Launch ist es ärgerlich zu merken, dass der wichtigste Flow in einem echten Kontext keinen Sinn ergibt oder der wichtigste Button übersehen wird. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Hinterfragt ihr gerade den Sinn des Ganzen? Wir haben einen Beitrag dazu verfasst – \u003Ca href=\"/warum-ux-user-research-auch-ein-budget-braucht/\">Warum UX & User Research auch ein Budget braucht\u003C/a>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was kann man alles testen? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Am häufigsten werden \u003Cstrong>Designs/Prototypen von neuen oder neu überarbeiteten Websites oder Apps\u003C/strong> getestet – um vor der IT-Umsetzung herauszufinden, ob das Design so Hand und Fuß hat. Aber es ist natürlich auch möglich,\u003Cstrong> bestehende Produkte und Services\u003C/strong> in einen User Test aufzunehmen, um zu sehen, an welchen Stellen die User aktuell auf Probleme stoßen. Es ist sogar möglich, \u003Cstrong>“fremde” Seiten\u003C/strong> zu testen, um so für sich und sein eigenes Produkt wertvolle Erkenntnisse zu sammeln. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Zum Beispiel testeten wir beim \u003Ca href=\"/projekt/gs1-austria-klare-und-kundenorientierte-website\">Relaunch der GS1 Austria-Seite\u003C/a> den Prototypen der neuen Seite ab, bevor wir in die Entwicklun gingen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was kostet mich ein User Test? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ganz pauschal lässt sich das nicht benennen, aber meist besteht ein Test aus folgenden Bausteinen (wir gehen hier mal von 15 Befragten aus): \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Vorbereitung und Verlinkung der Designs zum Prototypen – in etwa \u003Cstrong>10-18h\u003C/strong>, je nach Anzahl der Screens und Abläufe, die getestet werden sollen \u003C/li>\u003Cli>Vorbereitung des Fragenkatalogs inkl. Abstimmung mit dem Auftraggeber – in etwa \u003Cstrong>8-16h\u003C/strong>\u003C/li>\u003Cli>Durchführung von z.B. 15 Tests inkl. Anfahrt – in etwa \u003Cstrong>80h \u003C/strong>ODER \u003C/li>\u003Cli>Durchführung von z.B. 15 Tests In-House – in etwa\u003Cstrong> 24h \u003C/strong>ODER\u003C/li>\u003Cli>Durchführung von unendlich vielen Remote-Tests – \u003Cstrong>0h\u003C/strong>\u003C/li>\u003Cli>Nachbereitung der Interviews –\u003Cstrong> ca. 16h \u003C/strong>\u003C/li>\u003Cli>Optional: Präsentation der Ergebnisse beim Kunden –\u003Cstrong> 2-3h\u003C/strong> \u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>In Summe kommen wir also auf etwa 36 – 133h. Multiplizieren wir das mit dem Stundensatz der Firma, die das Produkt oder Service konzipiert und umsetzt, und voilà! \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \u003Cblockquote>\n                \u003Cspan class=\"quote-text\" data-ftf=\"true\">\n                    \n\u003Cspan class=\"wp-block-lie-quote-dynamic\">Es geht nicht darum die user zu testen, sondern die Website/App\u003C/span>\n                \u003C/span>\n                \n                                    \u003Cdiv class=\"background-text background-text-light\">\n                        Usertest                    \u003C/div>\n\n                            \u003C/blockquote>\n\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was muss ich machen, was macht meine Agentur? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Im Idealfall ist es Aufgabe des Auftraggebers, den Zugang zu KundInnen herzustellen bzw. sogar die Termine mit diesen auszumachen. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Eure Agentur bzw. beauftragte Firma kümmert sich dann darum, den Prototypen vorzubereiten, die wichtigen Szenarien für den User Test auszuwählen, die Interviews durchzuführen sowie die Erkenntnisse zu sammeln und wieder in den Prototypen einzuarbeiten. Natürlich mit Feedbackschleifen für jeden Schritt, falls erwünscht. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Wie kommen wir an die User für den Test? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wer bereits einen KundInnen-Stamm hat, der hat’s am leichtesten, Teilnehmer für den Test zu rekrutieren – fragt beim Kundenservice nach Kontakten von Neu- und Bestandskunden und fragt sie, ob sie euch beim Test helfen möchten.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Eure Agentur kann euch sicherlich dazu beraten, wie ihr an potentielle KundInnen kommt – oder ihr werdet kreativ und kontaktiert Leute, die potentiell an euren Produkten interessiert sind, fragt im Bekanntenkreis nach – wo ein Wille ist, ist auch immer ein Weg. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was sagen wir den KundInnen beim Rekrutieren für den User Test? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>“Es geht nicht darum, dass Sie etwas Bestimmtes wissen”\u003C/li>\u003Cli>“Es geht nicht darum Sie zu testen, sondern die Website/App” \u003C/li>\u003Cli>Wie lange der Test dauern wird (45-60 Minuten ist die Norm)\u003C/li>\u003Cli>Wer vorbeikommt – z.B. “eine nette Dame von der Firma, die die neue Seite umsetzt”\u003C/li>\u003Cli>dass sie einzeln interviewt werden \u003C/li>\u003Cli>dass sie eine Aufwandsentschädigung erhalten – speziell bei Nicht-KundInnen ist diese Information essentiell, um sie zur Teilnahme zu motivieren (in etwa 30€ pro Testperson)\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Wie viele KundInnen brauchen wir für einen Test? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die magische Zahl ist immer: \u003Ca href=\"https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/\">fünf Personen\u003C/a> pro Nutzergruppe! Nicht 50, nicht 500, sondern \u003Cstrong>fünf\u003C/strong>. Bei mehreren Nutzergruppen, sagt man immer, dass fünf pro Gruppe wichtig sind –  z.B. fünf Neukunden, fünf “alteingesessene” und fünf Interessenten helfen dabei, 80% der Usability-Fehler aufzudecken. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Wie schauen die Erkenntnisse aus einem User Test aus? \u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Jedes Interview wird schriftlich protokolliert, damit alle relevanten Informationen auch später zur Verfügung stehen. Wurden alle Interviews durchgeführt, werden die Ergebnisse thematisch geclustert und zusammengefasst.  \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Einige Unklarheiten werden sicherlich von einigen Usern genannt werden. Aber es gibt auch widersprüchliche Aussagen, die darauf hindeuten, dass eine Nutzergruppe nicht so homogen ist, wie ursprünglich gedacht. Keine Sorge – jede dieser Erkenntnisse hilft euch im Endeffekt. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Im Idealfall bekommt ihr sowohl die wichtigsten Aussagen, Stolpersteine und Unklarheiten aus dem Test präsentiert – als auch Empfehlungen bzw. Änderungen, die sich dadurch für die Website/App ableiten lassen. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was passiert nach dem User Test?\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Nach dem Test ist vor dem Test. Gewonnene Erkenntnisse können direkt im Konzept überdacht und verbessert werden. Dinge, die unklar oder missverständlich waren, aufgeklärt und verbessert. Inhalte, Struktur, Aufbau, Logiken werden basierend auf den Testergebnissen angepasst. Und in einer ganz idealen Welt testet man dieses verbesserte Konzept noch einmal, um zu sehen, ob die Änderungen so eine wirkliche Verbesserung dargestellt haben. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>———\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ich hoffe, dieser kurze Leitfaden hilft euch beim nächsten User Test! Lasst mich wissen, ob ihr noch weitere Fragen habt. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","Euch steht ein User Test bevor? Die Agentur schreibt irgendwas von einem Usability Testing ins Angebot? Und ihr fragt euch jetzt, was das alles bedeutet? Dann lest hier die häufigsten Fragen und Antworten zum Thema User Testing.",{"__typename":153,"id":154,"excludeFromScreenreader":13,"mediaImage":155,"name":161,"path":164,"status":20},"MediaImage","988",{"__typename":156,"url":157,"width":158,"height":159,"alt":160,"title":161,"size":162,"mime":163},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2019/09/website-neu-3.jpg",1440,650,"Natalia und Marion reden über Usertests","9 Fragen zum Usertest",797115,"image/jpeg","/media/988/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"description\" content=\"Was ist ein User Test, wann brauchen wir einen, was kostet er und was muss ich sonst darüber wissen - alles in diesem Beitrag.\" />\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/9-fragen-zum-user-test-was-sie-als-auftraggeber-wissen-sollten/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"9 Fragen zum User Test – was Sie als Auftraggeber wissen sollten - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Was ist ein User Test, wann brauchen wir einen, was kostet er und was muss ich sonst darüber wissen - alles in diesem Beitrag.\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/9-fragen-zum-user-test-was-sie-als-auftraggeber-wissen-sollten/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2019-09-18T13:28:16+00:00\" />\n\u003Cmeta property=\"article:modified_time\" content=\"2021-02-17T10:28:43+00:00\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"5 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/9-fragen-zum-user-test-was-sie-als-auftraggeber-wissen-sollten/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/9-fragen-zum-user-test-was-sie-als-auftraggeber-wissen-sollten/\",\"name\":\"9 Fragen zum User Test \\u2013 was Sie als Auftraggeber wissen sollten - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"datePublished\":\"2019-09-18T13:28:16+00:00\",\"dateModified\":\"2021-02-17T10:28:43+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/f5795d01ddee367cb938fcf6de43f1cc\"},\"description\":\"Was ist ein User Test, wann brauchen wir einen, was kostet er und was muss ich sonst dar\\u00fcber wissen - alles in diesem Beitrag.\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/9-fragen-zum-user-test-was-sie-als-auftraggeber-wissen-sollten/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/f5795d01ddee367cb938fcf6de43f1cc\",\"name\":\"Natalia Sander\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/435a9e98ecb2534847a2b58aa799ee6b?s=96&d=mm&r=g\",\"caption\":\"Natalia Sander\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":167,"id":168,"myRole":169,"name":170,"nickname":171},"User","15","UX/UI Designerin ","n-sander","Natalia Sander",{"latestKnowhow":173},[174,189,202],{"__typename":79,"id":175,"title":176,"path":177,"wpTeaserText":178,"wpPromotedTeaserImage":13,"wpHeaderImage":179},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":153,"id":180,"excludeFromScreenreader":13,"mediaImage":181,"name":187,"path":188,"status":20},"3364",{"__typename":156,"url":182,"width":183,"height":184,"alt":185,"title":13,"size":186,"mime":163},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":190,"title":191,"path":192,"wpTeaserText":193,"wpPromotedTeaserImage":13,"wpHeaderImage":194},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":153,"id":195,"excludeFromScreenreader":13,"mediaImage":196,"name":200,"path":201,"status":20},"3355",{"__typename":156,"url":197,"width":183,"height":184,"alt":198,"title":13,"size":199,"mime":163},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":203,"title":204,"path":205,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":206},"1606","UI Trends 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