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Oft ist der Wille da, aber ohne priorisierte nächste Schritte und ohne klare Verantwortlichkeiten bleibt es beim reinen Vorhaben.\u003Cbr/>\u003Cbr/>\u003Cbr/>\r\n\r\nDu hast den Clarity-Check durchlaufen. Du weißt, wo es hakt. Jetzt geht es darum, es strukturiert anzugehen.\u003Cbr/>\u003Cbr/>\u003Cbr/>\r\n\r\nDer Clarity Workshop ist der direkte nächste Schritt nach der Analyse. \u003Cbr/>\r\nWir nehmen die Erkenntnisse aus dem Deep Dive, übersetzen sie in konkrete Handlungsfelder und arbeiten gemeinsam heraus, wie ihr diese in eurer Organisation realistisch angehen könnt -  mit wem, womit und womit nicht.\u003Cbr/>\u003Cbr/>",{"__typename":132,"id":133,"logoBarImages":13,"logoBarPreHeadline":13,"status":20},"ParagraphLogoBar","617",[135,139,161,198,215],{"__typename":136,"id":137,"sectionAnchorHeadline":138},"ParagraphSectionAnchor","626","overview",{"__typename":140,"id":141,"ctaText":142,"ctaHeadline":146,"ctaImage":147,"ctaLayout":157,"ctaLink":158,"status":20},"ParagraphCtaElement","619",{"__typename":143,"processed":144,"format":145},"Text","\u003Cp>Du hast die \u003Ca href=\"https://liechtenecker.at/clarity\" target=\"_blank\">Analyse\u003C/a>. Jetzt geht's ans Umsetzen.\u003C/p>\u003Cp>✅ Buying Committee Gaps gezielt schließen\u003C/p>\u003Cp>✅ Navigation & Sprache kund:innenzentriert neu denken \u003C/p>\u003Cp>✅ Stakeholder-Alignment herstellen – im Team, nicht per E-Mail \u003C/p>\u003Cp>✅ Konkreter Maßnahmenplan mit Verantwortlichkeiten\u003C/p>\u003Cp>\u003Cstrong>Umfang:\u003C/strong> Halbtages-Workshop (ca. 3-4 Stunden) \u003C/p>\u003Cp>\u003Cstrong>Voraussetzung:\u003C/strong> Vollständiger \u003Ca href=\"https://liechtenecker.at/clarity\" target=\"_blank\">Clarity Report \u003C/a>\u003Cbr>\u003Cbr>\u003Cstrong>Location: \u003C/strong>Live bei euch In-House. Gerne auch bei uns im Loft in Wien.\u003Cbr>\u003Cbr>\u003Cstrong>Euer Sparring Partner: \u003C/strong>CEO und Founderin \u003Ca href=\"https://www.linkedin.com/in/susanne-holzer-ceo/\" target=\"_blank\">Susanne Holzer\u003C/a>\u003C/p>\u003Cp>\u003Cstrong>Kosten: \u003C/strong>€ 2.500,– zzgl. 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Die verborgene Architektur\u003C/strong> Wir schauen gemeinsam, was eure Website wirklich steuert. Organisationsstruktur, interne Machtstrukturen, historisch gewachsene Komplexität – und wie sich das auf Navigation, Inhalte und Außenwirkung auswirkt.\u003C/p>\u003Cp>\u003Cstrong>2. Von Personas zu Intent-Clustern\u003C/strong> Wir arbeiten nicht mit Personas, sondern mit Entscheidungslogiken. Explorations-, Vergleichs- und Risiko-Intent. Inhalte nach Absicht strukturieren, nicht nach Abteilung.\u003C/p>\u003Cp>\u003Cstrong>3. Buying Committee Thinking\u003C/strong> B2B ist nie eine Einzelentscheidung. Wir mappen, wer im Buying Center sitzt, was jede Rolle braucht und ob eure Website interne Entscheidungsprozesse beim Kunden überhaupt unterstützt.\u003C/p>\u003Cp>\u003Cstrong>4. Architecture Translation Sprint\u003C/strong> Mit einem strukturierten Canvas übersetzen wir eure interne Logik in verständliche Außenwirkung: Abteilung → Problemraum → Outcome. 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Sie scheitern daran, dass sie intern nie wirklich entschieden werden, oder dass das Ergebnis gut aussieht, aber nichts leistet.\u003Cbr>Susanne hilft Marketing- und Digitalverantwortlichen, genau das zu ändern: Projekte intern durchzusetzen, klar zu priorisieren und so aufzusetzen, dass sie messbar wirken.\u003Cbr>Mit dem Clarity Tool hat sie mit ihrem Team eine datenbasierte Methode entwickelt, die Teams dabei unterstützt, Digitalprojekte intern zu argumentieren und daraus Produkte zu bauen, die echten Business-Beitrag leisten.\u003C/p>","Über Susanne Holzer",{"__typename":114,"id":221,"excludeFromScreenreader":13,"mediaImage":222,"name":228,"path":229,"status":20},"3419",{"__typename":117,"url":223,"width":224,"height":225,"alt":226,"title":13,"size":227,"mime":123},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-05/Superberg_ThomasUnterberger_Boltly%20Go_Mitarbeitershooting11520%20%283%29.jpg",3500,2334,"Portrait Susanne 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